Midea Malaysia has officially made history with a record-breaking nationwide retail expansion, earning recognition from the Malaysia Book of Records for the “Most Electrical Appliance Outlets Launching In An Event.”
On 3 December 2025, the brand simultaneously launched 18 Midea brand stores across Malaysia, marking a bold new chapter in its journey to become a leading smart home solutions provider in the country.
This unprecedented rollout includes 15 new Midea Brand Stores, 2 new Midea Pro-Shops, and 1 refreshed Kuala Lumpur showroom, transforming Midea’s physical retail footprint from zero to 18 locations in a single nationwide event.
The achievement not only highlights Midea’s aggressive growth strategy but also reflects its strong confidence in the Malaysian market.
A Nationwide Synchronized Launch Like No Other
The historic moment was celebrated through a nationwide synchronized countdown, where all 18 storefront signboards were unveiled at the exact same time.
The event was broadcast live across all participating locations and on Midea Malaysia’s official Facebook page, symbolising unity, scale, and the brand’s growing strength across the country.
The celebration opened with an on-screen introduction of all 18 brand store owners, followed by an exclusive preview of Midea’s latest innovation — the SMART MASTER series. Midea Malaysia’s Managing Director, Mark Tam, delivered the keynote address before officially receiving the Malaysia Book of Records certificate to commemorate the milestone.
According to Mark Tam, the nationwide rollout goes beyond store expansion. “Launching 18 brand stores simultaneously is more than an expansion – it transforms how customers engage with Midea.
With more touchpoints across the country, Malaysians can now experience our smart home solutions in person, consult directly with our specialists, and access reliable after-sales support closer to home.”
Introducing the SMART MASTER Series: The Future of Smart Living
Alongside the store launch, Midea unveiled its latest innovation platform — the SMART MASTER series, a suite of AI-powered, IoT-enabled appliances designed to deliver a fully connected and intelligent home ecosystem.
SMART MASTER is built to understand user behaviour and respond intelligently through AI-driven automation and smart sensors. By using real-time data and connected devices, these appliances optimise performance, energy usage, and daily convenience.
From cooling and cooking to cleaning and laundry, Midea’s newest technology adapts seamlessly to modern lifestyles.
To support this showcase, Midea also introduced a wide range of next-generation products, including:
- Avigator Series
- Insta-Fit Master Series
- Laundry Suite
- L-Shaped Cooker Hood MCH-90XS38 (RFID)
- Built-In Gas Hob MGH-2590GL (RFID)
- Robotic Vacuum Cleaner V12
- Bladeless Fan
These products form part of Midea’s broader SmartHome ecosystem, where appliances are linked through a centralized app, supported by Wi-Fi connectivity, RFID technology, and automation features. The result is a seamless living environment that enhances comfort, efficiency, and control.
Strengthening Smart Home Accessibility in Malaysia
With this historic retail expansion, Midea is now significantly closer to Malaysian households nationwide. The new brand stores are designed as modern experiential spaces, allowing customers to see, touch, and test smart appliances before purchasing. More importantly, the expanded network strengthens after-sales service coverage, ensuring faster, more reliable customer support.
This move comes at a time when demand for energy-efficient and connected home solutions is rising among Malaysian consumers. Midea’s focus on AI-powered intelligence and sustainability positions the brand as a strong contender in the fast-growing home appliance sector.
Looking ahead to 2026, Midea is targeting approximately 20% growth, driven by growing smart home adoption, energy-efficient technologies, and an expanding dealer network nationwide. With a robust product roadmap and strong retail presence, Midea is well-positioned for sustained long-term growth in Malaysia.
December 2025 Limited-Time Launch Promotions
To celebrate the simultaneous launch of its first 18 brand stores nationwide, Midea is rolling out several exclusive consumer promotions throughout December:
| Promotion | Period | Details |
|---|---|---|
| Gift with Purchase | 1 – 31 December 2025 | Customers who purchase selected Midea products will receive exclusive gifts while stocks last. |
| Spin & Win | 3 – 10 December 2025 | Spend RM288 and above in a single receipt to stand a chance to win exciting prizes via Spin-the-Wheel. |
| Spend & Win | 3 – 31 December 2025 | Spend RM488 and above in a single receipt to qualify for the Spend & Win contest with attractive prizes. |
These promotions are designed to reward customers while encouraging more Malaysians to experience Midea’s latest smart home innovations firsthand.
A Major Milestone for Malaysia’s Smart Home Market
Midea’s simultaneous launch of 18 brand stores nationwide marks a turning point for the brand in Malaysia. It reflects not only the company’s ambitious growth strategy but also its commitment to making smart, energy-efficient, and connected living accessible to more households.
By combining a powerful retail expansion with the introduction of the SMART MASTER series, Midea is redefining how Malaysian consumers interact with next-generation home appliances.
As smart home adoption continues to rise, Midea’s nationwide presence, AI-driven innovations, and strong after-sales support position the brand as a key player shaping the future of smart living in Malaysia.
For more information about Midea and its range of products, please visit https://www.midea.com/my.
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- Midea Malaysia
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- SMART MASTER Series
- Smart Home Appliances Malaysia
- AI Home Appliances
- Malaysia Book of Records
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- IoT Home Appliances
- Energy Efficient Appliances Malaysia
- Midea Promotions December 2025
