MSB Global Group Berhad (“MSB Global” or the “Group“), a leading player in Malaysia’s aftermarket automotive parts and component industry, today announced its wholly-owned subsidiary, MSB Machinery Corporation (Malaysia) Sdn Bhd (“MSB Machinery”), entered into an overseas sales agency agreement (“Agreement”) with Zhejiang GOLD Intelligent Suspension Corp (“GOLD”) for the 10-year exclusive distributorship agreement to act as an exclusive distribution right to distribute, market and sell GOLD brand automotive shock absorber products in Malaysia, Thailand and Singapore.
GOLD is a China-based manufacturer of automotive suspension system solutions and automotive shock absorbers products.
This new Agreement supersedes the earlier Overseas Sales Agency Agreement entered between MSB Machinery and GOLD on 1 August 2024 (as disclosed in the prospectus of MSB Global dated 21 March 2025), and incorporates revised commercial terms, including updates to the payment structure and related obligations, as mutually agreed between both parties.
Under this new Agreement, MSB Machinery has been appointed as the exclusive distributor of GOLD brand automotive shock absorber products in Malaysia, Thailand and Singapore, covering a full suite of solutions including shock absorbers, active suspension shock absorbers, and related accessories.
The appointment marks a significant regional milestone for MSB Global as it accelerates its brand presence and product portfolio across Southeast Asia.
Datuk Ow Kee Foo, Managing Director of MSB Global Group Berhad, said,
“Singapore offers us a more structured yet premium-focused market where we can directly control brand positioning, service quality and technical support. Thailand, on the other hand, presents a compelling growth opportunity, its aftermarket scale and strong replacement culture make it a key market for GOLD’s high-performance suspension systems.”
The Agreement spans 10 years, with an initial 5-year term, targeting a cumulative sales volume of RMB50.00 million (approximately RM30.00 million; based on 1RMB to 0.59 MYR) across Malaysia, Thailand and Singapore, with provisions for renewal and incremental growth targets thereafter.
As part of the arrangement, MSB Global will also receive technical support, marketing materials, and product certifications from GOLD to ensure compliance and service excellence.
With this regional expansion, MSB Global is solidifying its ambitions to become a multi-market leader in performance-oriented aftermarket solutions, combining brand exclusivity with market-specific execution. The Group remains confident that this latest collaboration will further diversify its revenue streams and enhance long-term shareholder value.
For more information, visit https://msbglobal.com.my/.
