Poh Kong, Malaysia’s largest jewellery retail chain, proudly marked another milestone with the royal launch of the Anggun “Pesona Tanjung” series, officiated by D.Y.M.M. Tengku Permaisuri Hajah Norashikin, Tengku Permaisuri Selangor, at its advanced manufacturing facility in Shah Alam.
The event united royal tradition, cultural artistry, and Malaysia’s leadership in fine jewellery innovation.
The ‘Pesona Tanjung’ series introduces a new chapter in Poh Kong’s renowned Anggun collection, a line that celebrates the elegance, resilience, and beauty of women across Asia.
Drawing inspiration from Selangor’s state flower, the Bunga Tanjung (Mimusops elengi), its design features nine symbolic petals representing unity, purity, and perseverance — an artistic reflection of Malaysia’s cultural harmony fused with Poh Kong’s modern craftsmanship.
The Heart of Malaysian Jewellery
Hosting the royal event at its state-of-the-art Shah Alam manufacturing headquarters highlighted Poh Kong’s dedication to local innovation.
Established in 2001 with an investment of RM30 million, the facility serves as the brand’s creative hub, merging precision technology with artisanal expertise to deliver world-class jewellery.
Continuous advancements in IT systems, eco-friendly production, and skill development ensure that Poh Kong’s creations uphold both heritage and sustainability.
The site also includes a 4,000 square-foot training centre for nurturing local talent — a testament to Poh Kong’s commitment to empowering Malaysians as the driving force behind its success.
Craftsmanship Meets Vision
In his speech, Dato’ Eddie Choon, Executive Chairman and Group Managing Director of Poh Kong Holdings Berhad, remarked,
“Poh Kong has always been more than a jewellery brand. It is a homegrown success story built on trust, craftsmanship, and innovation. For nearly five decades, we’ve grown alongside Malaysians, setting new standards in design, quality, and integrity.”
Echoing his sentiment, Ms. Christine Choon, Managing Director of Poh Kong Jewellery Manufacturer Sdn Bhd, shared,
“We are deeply honoured by the presence of D.Y.M.M. Tengku Permaisuri Selangor. The Anggun collection represents the harmony between Malaysia’s artistic traditions and modern goldsmithing, inspired by the grace and strength of women.”
The launch culminated in an 8-minute fashion showcase featuring models presenting five floral-inspired Anggun designs, with the ‘Pesona Tanjung’ series taking centre stage.
The segment captivated guests with its storytelling approach, celebrating the timeless connection between Malaysian culture and modern artistry.
Empowering Malaysia’s Creative Legacy
With almost five decades of heritage, Poh Kong continues to strengthen Malaysia’s standing as a regional hub for jewellery design and manufacturing.
By investing in local talent, expanding export potential, and innovating through design, Poh Kong upholds its mission of blending national identity with global craftsmanship.
The Anggun ‘Pesona Tanjung’ collection not only honours Malaysia’s royal and cultural legacy but also reaffirms Poh Kong’s enduring role as a symbol of beauty, heritage, and innovation — a shining example of how tradition and creativity can define the future of luxury craftsmanship.
Keywords:
- Poh Kong Malaysia,
- Anggun Pesona Tanjung,
- Malaysian jewellery craftsmanship,
- royal jewellery launch,
- Bunga Tanjung design,
- luxury jewellery Malaysia
