Pos Malaysia Berhad, the nation’s leading post and parcel service provider, has taken an exciting leap into the world of fashion by launching an exclusive limited-edition sneaker collection in collaboration with local footwear brand, SNIIKA.
This bold move not only marks the first-ever sneaker collaboration for Pos Malaysia but also highlights the growing synergy between traditional Malaysian brands and the vibrant local creative industry.
For decades, Pos Malaysia has been synonymous with stamps, letters, and delivery services. Today, the company is reimagining its role by stepping into an entirely new space: fashion.
The collaboration with SNIIKA showcases Pos Malaysia’s ambition to push beyond its traditional identity, infusing its brand legacy into a product that resonates with younger generations and fashion-forward Malaysians.
The sneakers, priced affordably at RM130, are available for pre-order between 25 August and 12 September 2025, with collections ready from 25 November 2025.
Customers can secure their pair online via Pos Malaysia’s official shop or at any Pos Malaysia outlet nationwide.
Pos Malaysia x SNIIKA – A Vision Turned Reality
The idea for this project sparked earlier this year during an employee’s one-on-one session with Fiona Liao, Pos Malaysia’s Group Chief Marketing, Communications, and Sustainability Officer.
When the vision to take Pos Malaysia’s iconic branding into fashion was shared, Fiona’s immediate response — “Let’s do it!” — set the wheels in motion.
What was once an idea has now become a reality: Pos Malaysia x SNIIKA, the first pair of Pos Malaysia sneakers. More than just footwear, this collection symbolizes how a national brand with deep heritage can embrace innovation while staying true to its roots.
Design That Tells a Story
The sneakers feature a custom colorway inspired by Pos Malaysia’s signature red, white, and blue. These familiar hues, long associated with Malaysia’s trusted postal service, have been reimagined into a sleek and stylish design that appeals to both sneaker enthusiasts and fans of local culture.
The result is a fresh look that blends tradition with modernity. It’s a product that represents Pos Malaysia’s #DriveInnovation spirit — bold, creative, and future-facing, while still paying homage to the legacy Malaysians have cherished for generations.
Celebrating Local Talent with SNIIKA
SNIIKA has quickly gained recognition in Malaysia’s footwear industry for its quality craftsmanship and distinct design aesthetic. By choosing to collaborate with SNIIKA, Pos Malaysia reaffirms its belief that world-class design and innovation exist right here at home.
This collaboration is more than just a product release; it’s a movement. Through the #LokalSapotLokal initiative, both Pos Malaysia and SNIIKA are shining a spotlight on the importance of supporting local businesses, proving that homegrown collaborations can rival international offerings in both style and substance.
Beyond Sneakers: A Ripple Effect for Local Brands
This milestone partnership also reflects a larger mission — to inspire other Malaysian companies to explore collaborations within the local ecosystem. By combining Pos Malaysia’s retail expertise with SNIIKA’s design innovation, the project creates a ripple effect that strengthens Malaysia’s creative and business landscapes.
It’s a clear message to other brands: supporting local doesn’t mean compromising on excellence. Instead, it can create products that are fresh, meaningful, and competitive on the global stage.
A Collector’s Item in the Making
For sneaker collectors and fans of Malaysian culture alike, the Pos Malaysia x SNIIKA limited-edition sneakers are more than just fashion items — they’re collectibles. The affordable price point, exclusive design, and limited production make them highly desirable for those who want to own a piece of local history.
As Fiona Liao explained, this collaboration is about more than fashion:
“At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow. This collaboration with SNIIKA exemplifies our dedication to connecting with Malaysia’s creative community and supporting local businesses to thrive.”
Order Now, Wear History Later
With pre-orders closing on 12 September 2025, Malaysians only have a short window to secure their pair.
Deliveries and collections will begin on 25 November 2025, just in time for the holiday season — making these sneakers an ideal gift for fashion enthusiasts or anyone proud of Malaysia’s homegrown talent.
The Pos Malaysia x SNIIKA collaboration isn’t just about sneakers. It’s about redefining what local brands can achieve when they think outside the box, embrace innovation, and celebrate creativity.
By combining heritage with modern design, Pos Malaysia has transformed its iconic image into something wearable, stylish, and proudly Malaysian.
For Malaysians, this is more than a sneaker drop — it’s a cultural moment, a proud reminder that our local talent can deliver products as iconic as any global brand.
Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.
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