In a collaboration that fuses power, passion, and play, Free Fire has joined forces with Red Bull, one of the world’s most iconic energy drink brands, to launch an electrifying regional campaign titled “Energy Unlocked.”
This partnership brings new energy to Free Fire players across Malaysia, Thailand, and Vietnam, combining the thrill of mobile gaming with the unstoppable drive of Red Bull.
This isn’t just another campaign — it’s a movement celebrating the energy, focus, and determination that gamers embody both in and out of the arena.
A Collaboration Beyond Boundaries
The “Energy Unlocked” campaign goes far beyond traditional branding. Red Bull will serve as a key sponsor for both the Free Fire World Series Southeast Asia (FFWS SEA) 2025 Spring and Fall seasons, connecting the energy of competition with Red Bull’s spirit of pushing limits.
To kick off the campaign, Free Fire and Red Bull released a high-energy promotion video that captures the pulse of both brands.
The video highlights how players can “unlock their potential” with the perfect boost of energy — a message that resonates with Free Fire’s core community of passionate gamers and esports fans.
Bringing Red Bull Energy Into the Free Fire Arena
The campaign also extends directly into the game, offering fans an exciting range of exclusive Red Bull-themed in-game items. Players can look forward to unlocking:
- Gloo Wall with a sleek Red Bull design
- Red Bull Backpack that adds flair to every mission
- Parachute featuring the brand’s signature lightning energy aesthetic
- Hoodie inspired by Red Bull’s bold and adventurous spirit
These collectibles reflect Red Bull’s energetic personality and Free Fire’s creative universe, giving players the chance to express their unique in-game identity.
Players can obtain these special items by purchasing Red Bull energy drinks at participating retail stores from October 29, 2025 to January 31, 2026. Each purchase grants access to exclusive codes redeemable in-game — a perfect way to combine real-world energy with virtual power.
A Refreshing Twist on Gameplay
Free Fire’s creative team has even taken the collaboration a step further by reimagining one of the game’s core elements: the EP mushroom.
Known for restoring players’ energy points (EP) during battles, the mushroom has been reskinned with Red Bull’s signature can design, blending gameplay mechanics with brand storytelling in a fun, immersive way.
Now, every time players power up in-game, they’ll feel the spirit of Red Bull driving their journey toward victory.
Exclusive Collectible Red Bull Cans in Vietnam
As part of the regional campaign, Red Bull has unveiled a special edition Red Bull EXTRA can in Vietnam, featuring beloved Free Fire characters Hayato and Tatsuya. These limited-edition cans are available exclusively at major supermarkets and convenience stores, offering fans a tangible piece of the collaboration.
This collectible release reflects how the partnership between Red Bull and Free Fire extends beyond digital boundaries — uniting fans through shared symbols of energy, identity, and fandom.
Energizing the Free Fire Community
The “Energy Unlocked” campaign represents more than a co-branded promotion — it’s a statement about the shared DNA between esports and energy culture. Both Red Bull and Free Fire celebrate resilience, innovation, and the pursuit of excellence.
From competitive esports tournaments to casual gaming sessions, Red Bull’s partnership energizes the Free Fire ecosystem by inspiring players to give their best, both in the game and in life.
Gamers across Southeast Asia can now take part in the “Energy Unlocked” campaign through in-game missions, collectible hunts, and real-world promotions. The collaboration invites everyone — from casual players to esports enthusiasts — to experience the rush of Red Bull and the adrenaline of Free Fire.
Stay tuned to official Free Fire social media channels for updates on events, live streams, and upcoming Red Bull promotions. Don’t miss your chance to grab these exclusive items, limited-edition collectibles, and experience what it truly means to unlock your energy.
Because when Free Fire meets Red Bull, the game doesn’t just get played — it gets powered up.
Free Fire can be downloaded on both the App Store and Google Play.
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- Free Fire x Red Bull
- Free Fire Energy Unlocked campaign
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- Free Fire World Series SEA 2025
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