PUBG MOBILE continues to push the boundaries of gaming culture, and its latest collaboration with Rockstar Energy Drink® takes that innovation to a whole new level.
Launched in partnership with professional esports organization NRG, this crossover brings together bold fashion, high-energy branding, and the competitive spirit that defines modern mobile gaming.
The result is an exclusive streetwear collection that bridges the digital and real worlds—perfect for gamers who love to express their identity both inside and outside the virtual arena.
Beginning today, PUBG MOBILE players can explore a brand-new in-game streetwear collection inspired by Rockstar Energy’s signature edge and NRG’s competitive style.
The collection includes a jacket, pants, sunglasses, a hat, and stylish footwear. Each piece is designed with vibrant accents and energetic visual cues that highlight the iconic Rockstar aesthetic—making it instantly recognizable to fans of the brand.
What makes this collection stand out is the way it merges esports culture with fashion. Streetwear has long been a cornerstone of gaming identity, and this collaboration elevates it by giving players the chance to not only dress their characters in-game but also match the vibe in real life. With gaming becoming a significant part of global pop culture, collaborations like this bring communities together through shared passion and creativity.
In celebration of this collaboration, Rockstar Energy is taking things a step further by offering fans the opportunity to own an exclusive, real-life version of the in-game jacket.
The design mirrors the virtual outfit, capturing the bold, rebellious Rockstar aesthetic. This giveaway is open exclusively to residents of the United States, and only 100 lucky winners will walk away with the limited-edition jacket. For collectors and fans, this is a rare chance to own a piece of gaming fashion history.
Aron Jacobowitz, Senior Brand Manager at Rockstar Energy, expressed his excitement over this partnership, sharing how the collaboration pushes boundaries in both style and gaming culture.
According to him, the collection represents a fusion of bold visuals, high-intensity energy, and the spirit of competition—core values shared by both Rockstar and the gaming community. By bringing this style into both in-game cosmetics and real-world apparel, the collaboration empowers players to showcase their identity wherever they go.
PUBG MOBILE also highlighted the significance of this crossover. Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, described Rockstar Energy as one of the world’s most iconic brands—making this partnership a natural fit.
With the gaming industry increasingly blending lifestyle elements such as fashion, music, and entertainment, collaborations like these not only drive excitement but also reflect the evolving culture of gaming itself.
For PUBG MOBILE players, this crossover is more than just another cosmetic drop—it represents an expansion of gaming identity and self-expression.
Whether you’re competing in intense matches or exploring new maps with your squad, the streetwear collection lets players stand out with confidence and style. The bold designs also tap into the growing trend of virtual fashion, where players value cosmetics as a form of self-expression.
To make the announcement even more exciting, an official collaboration trailer has been released, giving fans a dynamic look at the in-game cosmetics and the energy behind the partnership.
The trailer showcases how the Rockstar x NRG x PUBG MOBILE pieces elevate the overall gameplay experience, making every match feel even more stylish.
As gaming culture continues to evolve, collaborations like PUBG MOBILE x Rockstar Energy show how deeply interconnected fashion, esports, and digital entertainment have become.
The fusion of real-world style with virtual expression is no longer a trend—it’s the new standard. And with PUBG MOBILE consistently staying at the front of innovation, fans can expect even more exciting crossovers in the future.
The PUBG MOBILE x Rockstar Energy collaboration is now live and will be available to players worldwide through December 18. Download PUBG MOBILE for free on the App Store and Google Play Store.
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