Cloud gaming is no longer the future—it’s here, and Samsung is taking a giant step forward. The tech giant has officially expanded its mobile cloud gaming platform into Europe, bringing seamless, no-download gaming to Galaxy users.
Starting with the U.K. and Germany, this rollout unlocks a growing catalog of premium mobile titles that can be played instantly, transforming the way players engage with games.
Nearly a year ago, Samsung launched its mobile cloud gaming platform in North America, where it quickly became a preferred channel for developers and publishers.
Now, European Galaxy users are gaining access to this powerful platform, making mobile gaming easier, smarter, and more accessible.
According to Seline Sangsook Han, EVP of Samsung’s Mobile eXperience (MX) Business, the platform’s cloud-first features allow players to “instantly jump into games” while smarter discovery tools help developers reach new audiences, boost engagement, and improve retention. This expansion reflects Samsung’s ambition to reshape mobile gaming as a truly cloud-powered experience.
What’s Coming: The Redesigned Mobile Gaming Hub
Later this year, Samsung plans to introduce a redesigned Mobile Gaming Hub—a unified destination for all things gaming on Galaxy devices. The upcoming hub promises:
- Smarter discovery tools across every genre.
- A more intuitive, connected, and social experience.
- Integrated AI tools to support gameplay and discovery.
- A platform not just for playing, but also for watching gameplay content and engaging with gaming communities.
In short, Samsung is building a central hub where Galaxy users can seamlessly switch between gaming, streaming, and community interaction.
Proven Power: Why Developers and Advertisers Are Excited
Samsung’s cloud gaming platform isn’t just a win for players—it’s also proving to be a game-changer for developers and advertisers.
By collaborating with Moloco, an AI-powered performance advertising company, Samsung ensures that publishers and marketers can drive measurable results while keeping user privacy intact.
- Campaigns run with Moloco Ads have shown higher-quality user acquisition.
- Developers see better 30-day ROAS (Return on Ad Spend), making cloud distribution a valuable long-term investment.
For instance, SpinX Games reported that their campaigns on Samsung’s platform resulted in 100% higher ROAS compared to other campaigns.
According to CEO Cameron Zhang, the ability to remove download barriers and allow players to “jump into the action with just one tap” has been transformative.
A Win-Win with Samsung’s Revenue Share Model
Earlier this year, Samsung also introduced an 80/20 revenue share model on the Galaxy Store, putting more funds back into the hands of developers and publishers.
This generous model includes games on Samsung’s cloud gaming platform, giving creators the financial support they need to scale their businesses while strengthening Galaxy’s growing gaming ecosystem.
Why This Matters for the Future of Mobile Gaming
The global gaming industry is increasingly shifting toward cloud-first experiences, and Samsung’s expansion to Europe cements its role as a pioneer in the space.
For players, the ability to access top mobile titles instantly, without storage limitations or heavy downloads, is a clear win. For developers and advertisers, the platform offers better user reach, higher engagement, and strong ROI potential.
With the redesigned Mobile Gaming Hub on the horizon, Samsung is preparing to deliver a next-generation gaming experience that blends accessibility, community, and AI-driven discovery.
In short, Samsung isn’t just expanding cloud gaming—it’s reimagining the future of mobile entertainment.
For more information and updates on the Samsung Galaxy Store, visit https://galaxystore.samsung.com/games.
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