Samsung has officially expanded its mid-range smartphone lineup in Malaysia with the launch of the Galaxy A57 5G and Galaxy A37 5G, bringing advanced AI capabilities, improved camera systems, and reliable performance to more users at accessible price points.
Available nationwide starting 10 April 2026, the new Galaxy A series devices were introduced through an immersive launch event at The Campus, Ampang, where visitors experienced the smartphones through interactive zones designed to highlight their key features.
Smarter Experiences with Awesome Intelligence
At the heart of both devices is Samsung’s “Awesome Intelligence,” powered by One UI 8.5. This AI-driven ecosystem enhances everyday usability by making tasks simpler and more intuitive.
Users can take advantage of features such as Voice Transcription, AI Select, and advanced photo editing tools like Object Eraser and Best Face. The integration of Circle to Search with Google, along with improvements to Bixby and Gemini, further streamlines how users interact with their devices.
Additionally, Samsung Wallet is built into both models, allowing users to securely store cards, make payments, and manage digital essentials conveniently from one place.
Galaxy A57 5G: Elevating Mobile Photography
The Galaxy A57 5G stands out as the slimmest Galaxy A device ever, combining sleek design with powerful camera capabilities. It introduces enhanced Nightography features, enabling users to capture clearer and brighter photos even in low-light conditions.
Equipped with a 50MP main camera, the device delivers sharp images with improved detail across various lighting environments. Its upgraded Image Signal Processor (ISP) and AI enhancements ensure better noise reduction, balanced HDR video, and more accurate colors.
Whether capturing nighttime cityscapes, concerts, or spontaneous moments, the Galaxy A57 5G ensures that users can shoot with confidence and clarity.
Galaxy A37 5G: Built for Everyday Performance
Meanwhile, the Galaxy A37 5G focuses on delivering reliable performance for daily tasks and casual gaming. With optimized processing power and efficient system management, users can seamlessly multitask, stream content, and switch between apps without lag.
The device also offers enhanced gaming performance, making it suitable for mobile gamers who want smooth and responsive gameplay. Paired with a vibrant Super AMOLED display and long-lasting battery, the Galaxy A37 5G ensures a consistent and enjoyable user experience throughout the day.
Shared Features Across Both Devices
Both the Galaxy A57 5G and Galaxy A37 5G come equipped with a versatile 50MP triple-camera system, ensuring high-quality photos and videos. AI-powered scene optimization helps produce natural-looking portraits and balanced images in various scenarios.
A large 5,000mAh battery supports extended usage, while the Super AMOLED display provides immersive visuals for entertainment and productivity.
Durability is another highlight, with both devices featuring IP68 water and dust resistance. Security is enhanced through Samsung Knox Vault, protecting sensitive data and ensuring user privacy.
Samsung is also offering long-term software support, including up to six generations of OS upgrades and six years of security updates, giving users peace of mind and long-term value.
Pricing and Launch Promotions
To celebrate the launch, Samsung is offering exclusive promotions, including rebates and additional discounts via selected payment methods.
| Model | RAM + Storage | RRP (RM) | Launch Rebate (RM) | Final Price (RM) | Extra Rebate |
|---|---|---|---|---|---|
| Galaxy A57 5G | 12GB + 512GB | 2,699 | 300 | 2,399 | RM200 |
| Galaxy A57 5G | 12GB + 256GB | 2,399 | 150 | 2,249 | RM200 |
| Galaxy A37 5G | 12GB + 256GB | 1,999 | 100 | 1,899 | RM100 |
| Galaxy A37 5G | 8GB + 256GB | 1,899 | – | 1,799 | – |
The Galaxy A57 5G is available in Awesome Navy, Awesome Gray, and Awesome IcyBlue, while the Galaxy A37 5G comes in Awesome Lavender, Awesome Charcoal, and Awesome GrayGreen.
A More Accessible AI Smartphone Experience
With the introduction of the Galaxy A57 5G and Galaxy A37 5G, Samsung continues its mission to democratize mobile AI by making advanced features more accessible to a wider audience.
By combining intelligent software, capable hardware, and long-term support, the latest Galaxy A series offers a balanced smartphone experience that caters to both productivity and entertainment needs.
As Malaysian consumers look for devices that deliver value without compromising on innovation, the Galaxy A57 5G and A37 5G position themselves as compelling options in the competitive mid-range segment.
The Launch Rebate promo will run from the 25 th March 2026 – 31 st December 2026 and the Bank/Shopee PayLater Rebate will run from the 25 th March 2026 – 29 th April 2026.
- To buy the Galaxy A57 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a57-5g-awesome-navy-512gb-sm-a576bdbuxme
- To buy the Galaxy A37 5G: https://www.samsung.com/my/smartphones/galaxy-a/galaxy-a37-5g-awesome-lavender-256gb-sm-a376blvuxme/
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