Samsung Electronics has officially kicked off the countdown to CES 2026 by unveiling its First Look 2026 teaser video, revealing the theme “Your Companion to AI Living.”
Released on December 23, 2025, the teaser offers an exciting glimpse into Samsung’s vision for the future — one where artificial intelligence is seamlessly woven into everyday life, turning technology into a trusted and intuitive partner.
The theme reflects Samsung’s long-term ambition to integrate AI across its entire product and service ecosystem, from smartphones and TVs to home appliances and digital services.
Rather than positioning AI as a distant or complex technology, Samsung is presenting it as a helpful companion that supports, enhances and simplifies daily living.
A Visual Teaser for a Smarter Future
The teaser video itself is designed to build anticipation for what’s coming at The First Look 2026, Samsung’s annual showcase ahead of CES. Using vibrant lights and flowing lines, the video forms silhouettes of new innovations that are set to debut at the event.
These glowing shapes symbolise how AI will connect and power Samsung’s wide range of products in a seamless, intelligent way.
In the final scene, the flowing light converges into Wynn Las Vegas, the venue where The First Look 2026 will be held. This cinematic transition reinforces the idea that all of Samsung’s AI-driven innovations will come together on one global stage, giving the world a first look at how AI will transform future living spaces.
The First Look 2026 will officially take place on 5 January 2026 at 11:00am (MYT), two days before CES 2026 opens. The event will be hosted as a major media showcase at Wynn Las Vegas, followed by four days of exhibitions, tech forums and special sessions running through January 7.
Samsung’s First Look has traditionally been where the company unveils its latest visual display technologies, smart home innovations and AI-driven experiences. With this year’s theme, expectations are high that Samsung will go beyond individual devices and focus on how AI connects everything into a single intelligent ecosystem.
Leadership Takes the Stage
The media event will feature some of Samsung’s top global leaders, who will outline the company’s strategy for customer experience innovation in 2026 and beyond. These include:
- TM Roh, CEO and Head of the Device eXperience (DX) Division
- SW Yong, President and Head of the Visual Display (VD) Business
- Cheolgi Kim, Executive Vice President and Head of the Digital Appliance (DA) Business
Together, they will share how Samsung is using AI to enhance user experiences across smartphones, TVs, home appliances and connected devices, creating smarter and more personalised digital environments.
AI, Home and Design in Focus
Beyond the keynote, Samsung will also host a series of tech forums throughout the First Look 2026 period. These sessions will explore key topics such as artificial intelligence, smart home appliances and design, offering deeper insights into how technology can improve both functionality and lifestyle.
These forums are expected to highlight how Samsung’s AI technologies are not just about automation, but about understanding user behaviour, anticipating needs and delivering intuitive experiences that feel natural and effortless.
With the theme “Your Companion to AI Living,” Samsung is sending a clear message: AI is no longer just a feature — it is becoming a core part of how people interact with technology.
From adjusting home environments automatically to recommending content, managing energy use and supporting productivity, Samsung envisions AI as a constant presence that quietly works in the background to make life easier.
As CES 2026 approaches, Samsung’s First Look teaser suggests that the company is ready to lead the next wave of intelligent living, where devices are no longer just smart — they are truly supportive, connected and human-centric.
All eyes will now be on January 5, 2026, when Samsung reveals how its vision of AI living will take shape on the global stage.
For more information, please visit: https://news.samsung.com/my/
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