Something curious has taken over Kuala Lumpur’s MRT tracks—and no, it’s not a sci-fi movie.
Since 30 June 2025, commuters across the Klang Valley have been witnessing a daily dose of surprise, colour, and catchy music, all thanks to Samsung Malaysia’s Galaxy A series guerrilla stunt that has gone viral online.
From the moment you step into one of the 10 fully Galaxy A-themed trains, you’re no longer on an ordinary commute. Instead, you’re transported into a whole new vibe — a moving playground packed with bright visuals, energetic tunes, and one iconic mystery figure: The Aye Guy.
Wearing a shiny, holographic cape and appearing in the middle of the train unexpectedly, this mysterious performer has become the talk of the town, and more importantly, a viral sensation on social media.
Who is The Aye Guy?
The Aye Guy is the centrepiece of this experience, surprising passengers with dance moves and music synced to the Galaxy A jingle: “Pilih Galaxy A, Memang Smart AYE.”
He’s become the face (and cape) of this vibrant campaign — and no one knows exactly who he is. But that hasn’t stopped thousands of people from filming and uploading their encounters on TikTok and Instagram.
Well-known content creators like @shengyou, @notnaddyro, @winniejlk, @mayraa.ray, and @zhen_ting were among the first to share their videos, and they immediately went viral.
The clips show the moment The Aye Guy enters the train, interacts with passengers, and sends everyone into fits of laughter and applause — all while the catchy Galaxy A song plays in the background.
The public response has been explosive. Comments are pouring in with memes, theories, and jokes, all circling around one question that seems to echo louder than the train announcements:
“How many AYES did you hear?”
Join the AYE Heard That! Contest & Win a Galaxy Tab
If you’ve seen the videos (or if you’re one of the lucky commuters), Samsung wants YOU to take part in the fun.
The “AYE Heard That!” contest is officially live and will run until 29 September 2025. You don’t need to ride the train to participate — all you need are sharp ears and quick fingers.
How to Join the Contest:
- Watch the Aye Train content on Samsung Malaysia’s social media pages.
- Count how many times you hear “Aye” in the video.
- Leave your guess in the comments section of the social post.
- Use the hashtags #AYEHeardThat, #KitaPilihAYE, and #GalaxyA56.
- Make sure to follow @SamsungMalaysia on the platform you’re commenting on.
Samsung is giving away 30 units of the Galaxy Tab S9 FE+ (256GB) to lucky participants. That’s right — 30 people will walk away with one of Samsung’s top-tier tablets just for taking a wild (or calculated) guess.
[Terms and conditions apply, while stocks last.]
Why It Works: A Marketing Masterstroke
Samsung has long been known for its creative and youth-oriented campaigns, but this Galaxy A guerrilla stunt raises the bar even higher. It fuses offline interaction (train rides) with online virality (TikTok & Instagram) — effectively reaching commuters, creators, and tech fans across demographics.
The colourful visuals, mysterious Aye Guy, and interactive element have made this campaign more than just a promotion — it’s a pop culture moment.
And with Galaxy A’s reputation for being affordable, stylish, and smart, the campaign cleverly reinforces the brand’s tagline: “Pilih Galaxy A, Memang Smart AYE.”
Still Wondering About the Ayes?
Whether you’ve been part of the train hype or you’re just now discovering it online, it’s not too late to join the fun. Watch the videos, count those “Ayes”, and drop your guess before 29 September 2025.
The Aye Train may be a limited-time experience — but your chance to win big is still very real. So go ahead, listen closely, and shoot your shot.
Because with Galaxy A, it’s always smart to say AYE!
Keywords:
- Galaxy AYE campaign
- Samsung Malaysia viral stunt
- Galaxy A MRT train
- Aye Heard That contest
- Galaxy A TikTok challenge
- Win Galaxy Tab S9 FE+
- Samsung Malaysia giveaway
- Galaxy A series 2025
- Aye Guy viral video
- Samsung guerrilla marketing Malaysia
Heard that Aye? Drop your guess here:
- Instagram: https://www.instagram.com/samsungmalaysia/
- TikTok: https://www.tiktok.com/@samsungmalaysia
- Linktree: https://linktr.ee/samsungmalaysiaofficial
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