In an exciting step forward for tech enthusiasts and consumers alike, TCL, one of the world’s leading consumer electronics brands, has officially opened its first-ever TCL Brand Store in Malaysia, located at the iconic Sunway Pyramid mall.
Developed in collaboration with Vivid Concepts, the new store promises an immersive retail experience and hands-on access to the latest innovations in TCL’s ecosystem of smart TVs, home appliances, and more.
This milestone marks a major expansion in TCL’s mission to bring cutting-edge technology closer to Malaysians by transforming how people explore and experience modern tech in physical retail spaces.
An Immersive Hands-On Experience Like Never Before
Unlike traditional electronics stores, the new TCL Brand Store is designed around interactivity. Customers are encouraged to touch, test, and experience TCL’s innovations through interactive product zones that bring the technology to life.
From the moment customers walk in, they are welcomed into a space that merges futuristic design with intuitive product displays. Whether you’re a gamer, a movie buff, or a homemaker looking for smarter appliances, the store has something for everyone.
This innovative approach is made possible through TCL’s partnership with Vivid Concepts, a well-established Malaysian retail solutions provider known for helping international brands connect with local audiences.
Together, TCL and Vivid Concepts are creating a strong bridge between online product awareness and real-life accessibility—an important step for customers who want to try before they buy.
TCL’s Star Products on Display
Among the highlights at the store is TCL’s largest 115-inch QD-Mini LED TV, the 115C7K Premium QD-Mini LED TV, offering unmatched picture quality with All-Domain Halo Control and CrystGlow HVA Panel.
This flagship TV is also available in 85”, 75”, and 65” sizes to suit different spaces and budgets.
Also making waves is the 98C8K Premium QD-MiniLED TV, which features the industry’s top-tier CrystGlow WHVA Panel paired with an immersive Bang & Olufsen audio system—perfect for cinema lovers and serious gamers.
Speaking of gamers, the C7K and C8K models offer must-have gaming features including a 144Hz native refresh rate, 288Hz VRR, and TCL Game Master technology to deliver ultra-smooth, responsive gameplay.
The store also showcases TCL’s latest home appliances, including:
- FreshIN 3.0 air conditioner with offline voice control and T-AI energy saving
- Free Built-IN refrigerator with modern design and efficiency
- TWD105-C31DG washer dryer, powered by a DD inverter motor and magnetic levitation for whisper-quiet, durable performance
Exclusive Promotions Only In-Store
To celebrate the grand opening, TCL is offering exclusive in-store promotions from 30 May to 2 June 2025, with prices starting as low as RM699. It’s a golden opportunity for customers to bring home high-quality tech at unbeatable prices.
Whether you’re upgrading your living room entertainment system or refreshing your household appliances, now is the perfect time to visit the new TCL Brand Store and discover what modern innovation truly feels like.
More to Come: TCL Expands Across Malaysia
This store is just the beginning. TCL has already announced plans to open a second brand store at IOI Mall Puchong on 7 August 2025, expanding its reach to more customers in the Klang Valley.
These physical store expansions reflect TCL’s long-term vision to provide accessible, premium tech experiences for all Malaysians.
TCL’s continued collaboration with Vivid Concepts will further enhance the in-store experience, combining global innovation with local consumer insights.
The launch of the first TCL Brand Store in Malaysia marks a turning point for how consumers can interact with technology in a physical space. With hands-on experiences, premium products, and unbeatable promotions, TCL is redefining what it means to shop for electronics in the modern era.
Whether you’re a loyal TCL fan or someone curious about what the brand has to offer, a visit to the new store at Sunway Pyramid is a must. Come and see, touch, and experience the future—today.
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