Tealive, Southeast Asia’s most beloved lifestyle tea brand, has once again raised the bar with its official debut into the fast-moving consumer goods (FMCG) market.
The brand has launched a 3-in-1 sachet range, delivering café-quality milk tea, coffee, and chocolate drinks that can be enjoyed anytime, anywhere—whether at home, at work, or on the go.
Unveiled during a launch event at IOI City Mall, Putrajaya, the new product line marks a bold new era for Tealive.
The event was graced by Khairy Jamaluddin, former Minister and popular podcaster, who praised Tealive’s growth from a local beverage kiosk into a lifestyle powerhouse with nationwide and regional appeal.
“Tealive’s journey from kiosks to homes is not just a business evolution, but a cultural one,” said Khairy. “This is a proud moment for Malaysian innovation.”
Café Experience, Instant Convenience
The 3-in-1 sachet lineup features nine delicious variants across three main categories:
- Milk Tea: Signature Milk Tea, Matcha Tea, Teh Tarik
- Coffee: Signature Coffee, Caramel Macchiato, Hazelnut Coffee
- Chocolate: Signature Coco, Dark Chocolate, Chocolate Hazelnut
Each box (RM12.90) includes 5 to 6 sachets made with premium ingredients, delivering rich, creamy textures and authentic flavours that reflect what you would get at a Tealive outlet.
The sachets will be exclusively available at AEON outlets and Tealive stores beginning 15 June 2025, with wider retail availability in July via e-commerce and other channels.
According to Tealive Founder and CEO Bryan Loo, this product launch is about adapting to changing lifestyles, especially the growing demand for convenient, high-quality drinks that fit into busy routines.
“We wanted to bring our best-loved flavours into everyday life,” said Loo. “This 3-in-1 range allows fans to enjoy the Tealive experience no matter where they are.”
Innovation and Emotion in Every Sip
Tealive’s success has long been rooted in its ability to offer more than just a beverage—it offers a lifestyle. With these sachets, the brand aims to evoke that same emotional connection customers experience at their outlets.
“It’s not enough that the sachets taste good. They have to deliver that same sense of joy, of brewing positivity,” Loo added.
By sourcing high-grade ingredients and carefully developing each flavour profile, Tealive ensures each sachet mirrors the café experience, maintaining the brand’s commitment to quality, consistency, and innovation.
A Malaysian Brand with Global Ambitions
Khairy, a staunch supporter of Malaysian entrepreneurship, commended Tealive’s initiative as a model for other local brands.
“Supporting local is not just patriotic—it’s strategic,” said Khairy. “We’re backing jobs, innovation, and the future of Malaysia’s economy. Tealive is proof that Malaysian-made can be world-class.”
Bryan Loo echoed this belief, emphasizing the importance of not only convenience but pride in local quality. “We’ve built Tealive not just as a product, but as a brand Malaysians can be proud of. This is our lifestyle, exported.”
This move comes at a pivotal time. According to Frost & Sullivan, the Malaysian tea shop segment is forecast to grow at a compound annual growth rate (CAGR) of 9.6% from 2024 to 2029, outpacing the broader beverage industry.
Tealive, already a strong player in retail, is now set to make waves in the FMCG space as well.
Menu Refresh: Something for Everyone
Alongside the launch of the 3-in-1 sachets, Tealive also revealed an exciting new menu at its outlets. Designed to cater to evolving tastes and lifestyles, the new menu features:
- Light Milk Tea Series for the health-conscious
- Upgraded Bang Bang Drinks with improved textures and creamier finishes
- Da Hong Pao Tea and Snowy Series for a more premium indulgence
Loo shared that this refresh reflects Tealive’s commitment to staying ahead of trends while remaining true to what fans love. “Whether you’re looking for indulgence or balance, we’ve got something for you.”
Celebrating Malaysian Creativity with Collaborations
As part of the campaign, Tealive will also roll out a series of exclusive collaborations with local brands, releasing limited-edition merchandise that celebrates Malaysian heritage, culture, and creativity.
These co-branded items serve as a reminder that Tealive isn’t just selling drinks—it’s telling a Malaysian story, one sip at a time.
Tealive’s 3-in-1 sachets represent more than just a product launch—they’re a symbol of innovation, local pride, and lifestyle adaptability. As the brand enters homes across Malaysia and beyond, it continues to redefine what a modern Malaysian lifestyle brand can achieve.
Whether you’re craving milk tea on your lunch break, needing a coffee boost on the go, or enjoying a warm cup of chocolate on a rainy evening, Tealive’s 3-in-1 sachets are ready to deliver indulgence — anytime, anywhere.
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