his Lunar New Year, the Curve invites shoppers and families to immerse themselves in a festive celebration filled with heritage, culture, and joy through its vibrant campaign, “Majestic Village of Fortune.”
Running from 24 January to 18 February 2026, the campaign transforms the Centre Court into a charming storybook village inspired by a traditional Chinese township, brought to life with imperial elegance, symbols of prosperity, and festive abundance.
Adorned with glowing lanterns, rich cultural motifs, and auspicious decorations, the Majestic Village of Fortune offers visitors more than just a beautiful backdrop for photos. It is designed as a welcoming gathering space where families and friends can come together, celebrate traditions, and usher in the New Year with harmony, good fortune, and meaningful shared moments.
According to Ms Elaine Liew, General Manager of the Curve, Chinese New Year is more than just a festive celebration — it is a time for reunion, honouring traditions, and creating memories across generations.
The Majestic Village of Fortune was thoughtfully created as a space where visitors can reconnect with loved ones and celebrate the season in a warm, culturally rich environment.
Cultural Performances & Interactive Fun
Bringing the festive village to life is an exciting lineup of cultural performances and interactive activities curated for all ages. Visitors can look forward to the auspicious God of Prosperity Walkabout and energetic Lion Dance performances, both symbolising luck, success, and prosperity for the year ahead.
Traditional arts also take centre stage, with captivating Face Changing shows, elegant Chinese Fan Dances, and enchanting Lantern Fairies performances. Young talents further energise the space with lively Diabolo showcases. Meanwhile, children can enjoy hands-on creativity at the Little Lucky Craft Workshop, making the experience fun and memorable for families.
Prosperity Market & Support for Local SMEs
Adding to the festive charm is the Prosperity Market, inspired by bustling traditional streets where culture and community once thrived side by side. Shoppers can explore a curated selection of festive treats, traditional outfits, jewellery, floral arrangements, handcrafted items, and artisanal products.
The market not only reflects the Lunar New Year symbolism of prosperity and shared abundance but also highlights the Curve’s ongoing commitment to supporting local small and medium enterprises (SMEs), while encouraging thoughtful and meaningful festive gifting.
Giving Back Through CSR Initiatives
In the spirit of compassion and renewal that defines Lunar New Year, the Curve continues its corporate social responsibility (CSR) efforts.
A special Pampering Day for the Elderly will provide senior citizens with complimentary salon treatments, including haircuts, manicures, and pedicures, helping them feel refreshed and appreciated as they step into the New Year.
Additionally, the Curve’s #KongsiKindness initiative encourages shoppers to donate essential items to support residents of Rumah Kasih Charity Home, turning festive cheer into meaningful acts of kindness.
Win Gold & Festive Shopping Rewards
Adding an element of excitement, visitors can participate in the “Crack Your Fortune” activation located in front of Starbucks for a chance to win a Lucky Fortune Meow 999.9 Fine 1gm Gold Coin, sponsored by Wah Chan.
Shoppers are also rewarded with festive Gift-with-Purchase promotions:
- Spend RM288 – Receive a set of Ang Pow packets
- Spend RM488 – Redeem a special teapot set + Ang Pow packets
- Spend RM988 – Enjoy a Dessini pot + Ang Pow packets
(While stocks last, terms and conditions apply.)
With its blend of cultural showcases, festive shopping, family-friendly activities, and heartfelt community initiatives, the Curve’s Majestic Village of Fortune promises a joyful and prosperous Year of the Horse celebration filled with unforgettable memories for everyone.
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