Marvel Studios’ “The Fantastic Four: First Steps” has set fire to the global box office, and Malaysia is no exception.
Holding the #1 spot for a second consecutive week, the long-anticipated debut of Marvel’s First Family has captivated audiences across Southeast Asia, including Malaysia, Singapore, Thailand, the Philippines, Indonesia, and Vietnam.
As of August 5, 2025, the film has raked in $368.7M (RM1.5B) globally, with a staggering $218M (RM922.2M) from its opening weekend alone. In Southeast Asia, the movie has already crossed $14.5M (RM61.3M), with Malaysia contributing $2.5M (RM10.5M).
But what’s driving the massive success of this retro-futuristic Marvel chapter? Let’s dive in.
A 1960s-Inspired Take on Marvel’s First Family
Set in a vibrant, 1960s-inspired retro-futuristic world, The Fantastic Four: First Steps brings a fresh take to a beloved superhero team. The film introduces us to:
- Pedro Pascal as Reed Richards / Mister Fantastic
- Vanessa Kirby as Sue Storm / Invisible Woman
- Joseph Quinn as Johnny Storm / Human Torch
- Ebon Moss-Bachrach as Ben Grimm / The Thing
The team faces off against one of Marvel’s most colossal threats yet — Galactus, a planet-devouring space god portrayed by Ralph Ineson, alongside his enigmatic Herald, the Silver Surfer played by Julia Garner.
Directed by Matt Shakman, the film balances cosmic spectacle with emotional depth, as the team must protect Earth while grappling with personal challenges and family dynamics. The result? A cinematic experience that feels both intimate and epic.
Southeast Asia Reacts: Fantastic Four Fever
According to Rachel Fong, Head of Studio for The Walt Disney Company Southeast Asia, the film’s nostalgic theme inspired immersive activations across the region. “The 1960s-inspired setting gave us the opportunity to dial up the fun,” she said.
Fans across Singapore, the Philippines, Indonesia, Thailand, and Malaysia were treated to an array of exciting experiences:
- A drone show in Jakarta
- A star-studded gala premiere in Bangkok
- Pop-up installations throughout Singapore, Malaysia, and the Philippines
These touchpoints helped generate major buzz and encouraged fans to hit cinemas on opening day.
Malaysia’s Marvel Experience: Galactic Café & Digital Takeover
In Malaysia, fans were treated to a truly out-of-this-world experience with the “Galactic Café” roving coffee truck.
This mobile activation made stops at SEGi University, Sunway University, and the trendy Pingmin Hub weekend market, serving cosmic beverages while immersing fans in Fantastic Four-themed environments.
The excitement extended into the digital space with a nationwide takeover on the Touch ‘n Go eWallet app, bringing Marvel’s universe right to Malaysians’ fingertips.
These activations weren’t just gimmicks — they successfully built hype and provided fans a tangible connection to the film, all while reinforcing Marvel’s dominance in local pop culture.
A Villain Worth Watching: Galactus and Silver Surfer
One of the film’s biggest talking points is the introduction of Galactus, arguably one of the most powerful villains in the Marvel Universe. Ralph Ineson’s chilling portrayal brings weight and intensity to the role, making him a memorable cinematic foe.
Meanwhile, Julia Garner’s Silver Surfer adds a layer of mystery and grace, acting as a complex figure torn between duty and morality. Their presence not only raises the stakes but sets the stage for future Marvel phases.
In addition to the core four, the film also features a standout supporting cast including:
- Paul Walter Hauser
- John Malkovich
- Natasha Lyonne
- Sarah Niles
All this is brought together under the direction of Matt Shakman, with Kevin Feige as producer and executive production by Louis D’Esposito, Grant Curtis, and Tim Lewis.
Their collective vision ensures that First Steps isn’t just another superhero flick — it’s a love letter to Marvel’s origins and a launchpad for future adventures.
Catch It While It’s Hot
Whether you’re a longtime Marvel fan or just looking for a fun, action-packed film with heart, The Fantastic Four: First Steps delivers on every front. With its retro aesthetic, emotional depth, and high-stakes cosmic battles, it’s no surprise that it continues to dominate Malaysian box offices.
So grab your popcorn, call your squad, and head to the cinemas — because Marvel Studios’ “The Fantastic Four: First Steps” is now showing exclusively in theaters across Malaysia and beyond.
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- Fantastic Four: First Steps
- Marvel Studios Malaysia
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- Galactus and Silver Surfer
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