AirAsia, one of ASEAN’s most iconic travel brands, has just stepped into a whole new universe — the metaverse.
On 7 August 2025, the airline officially launched AirAsia World on Roblox, offering players a vibrant and interactive way to explore ASEAN from the comfort of their own homes.
This exciting move marks a new chapter for AirAsia’s digital presence, combining fun, cultural exploration, and gamified rewards in one dynamic virtual space.
Whether you’re a frequent flyer, a gamer, or simply curious about ASEAN’s rich diversity, AirAsia World delivers a fresh and immersive way to experience the region.
AirAsia World is built around two main concepts — ASEAN Exploration and Rewarding Experiences.
ASEAN Exploration
Players can embark on a virtual journey across ASEAN, visiting colorful environments and cultural landmarks that reflect the region’s uniqueness.
From bustling cities to tranquil island getaways, the platform brings the sights and sounds of ASEAN right to your fingertips — the perfect teaser before experiencing them in real life.
Rewarding Experiences
Beyond sightseeing, the platform offers mini-games, journal entries, and seasonal updates. These elements keep gameplay exciting while encouraging players to learn more about ASEAN’s history, culture, and lifestyle.
Plus, the incentive-driven system means you can collect rewards as you explore, making your virtual travels even more engaging.
Powered by Creative Collaboration
AirAsia World is the result of collaboration between AirAsia brand co. (Abc), Objekk, and Lumiworks Sdn Bhd.
The project was made possible through the IP 360 Metaverse grant from the Malaysia Digital Economy Corporation (MDEC), an initiative that supports Malaysia-based creators and studios in digital content and creative technology development.
This launch follows AirAsia brand co.’s growing ventures into entertainment, including the popular AirAsia Buds Adventures YouTube series and the annual RedGames Jam game development challenge.
Why Roblox?
Roblox is one of the world’s most popular online platforms, where millions of user-generated games — known as “experiences” — attract players from all ages.
The platform’s flexibility makes it ideal for AirAsia to craft an immersive, interactive experience while reaching a global audience.
What’s Inside AirAsia World?
Players can access two main maps in AirAsia World, each offering unique adventures:
1. AirAsia Central
The main hub for mini-games and user-generated content.
AirAsia Ride Grand Prix: Race your friends on a go-kart track designed exclusively for this experience. Compete for the fastest lap and bragging rights.
AirAsia Pilot Academy: Ever dreamed of being a pilot? Here’s your chance. Navigate your aircraft through obstacles, collect coins, and aim for the highest score.
2. ASEAN Island
A virtual paradise where players can travel around the ASEAN region.
Discover different countries, each with unique cultural elements.
Enjoy virtual Santan meals — the same ones served onboard AirAsia flights — to keep your Roblox avatar satisfied.
Bringing the ASEAN Spirit to Digital Life
By blending real-world brand elements with engaging gameplay, AirAsia isn’t just promoting its airline services — it’s showcasing ASEAN’s diversity in a fun, modern way. This aligns perfectly with the company’s mission to connect people across the region, whether physically or virtually.
In AirAsia World, you might find yourself racing friends in Kuala Lumpur one moment, and then virtually tasting signature dishes from across the ASEAN region the next.
The combination of play, culture, and rewards makes the platform more than just a game — it’s a cultural experience.
Joining AirAsia World is simple.
Just log in to Roblox, search for “AirAsia World,” and start your virtual ASEAN journey. Whether you’re competing in the Grand Prix, flying high as a pilot, or simply exploring the islands, the adventure is yours to shape.
With seasonal updates planned, there’s always something new to look forward to — so be sure to revisit regularly.
AirAsia’s foray into the metaverse is more than a branding exercise — it’s a forward-thinking step into the future of digital tourism. As virtual experiences continue to grow, AirAsia World could inspire a new generation to explore ASEAN, both online and in person.
So, buckle up — your digital flight is ready for take-off. The only question is, where will you go first?
Be sure to follow Instagram page at @airasia for more updates on the Roblox experience at AirAsia World!
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