The return of Malaysia’s cult-favorite superhero, Keluang Man, is sparking waves of excitement across the country.
With the highly anticipated live-action Keluang Man movie set to premiere on 29 May 2025, the marketing engine is revving into overdrive—and Wonda Coffee is leading the charge with a power-packed national brand campaign that’s equal parts nostalgia and innovation.
Backed by Etika Sdn Bhd, this campaign marks a monumental collaboration between two iconic Malaysian names: Wonda Coffee and Keluang Man. Together, they’re delivering not only exclusive merchandise and fan experiences but also making a cultural impact that celebrates local creativity and identity.
A Hero Returns: The Modern Keluang Man
Produced by Astro Shaw, the new Keluang Man movie reimagines the classic animated character for a modern audience.
From high-stakes action sequences to top-tier cinematography, the official trailer has already generated significant buzz. Old fans are thrilled, while a new generation is discovering the bat-winged hero for the first time.
This revival also signifies a growing appetite for Malaysian-made entertainment that can stand shoulder-to-shoulder with international blockbusters. And that’s where Wonda Coffee’s marketing brilliance truly shines.
Wonda Kluang Coffee: Drink Like a Hero
The star of the campaign is the limited-edition Wonda Kluang Coffee, a bold brew inspired by local coffee culture and infused with Tongkat Ali—a nod to the strength and resilience of a true Malaysian hero.
Each can is wrapped in exclusive artwork featuring characters from the Keluang Man universe, including Ahmad, Shamsir, Dr. Malini, and BeBe.
Available at leading retailers like 7-Eleven, myNEWS, Shell, Petronas, and Family Mart, these collectible cans offer more than just caffeine. With every purchase, fans can redeem exclusive merchandise such as:
- Mini action figures (Shell)
- Keluang Man umbrellas (Petronas)
- Keychains and comics (7-Eleven & myNEWS)
This campaign runs until 30 June 2025, so fans better act fast before these superhero treasures disappear from shelves!
A ‘Wonda-ful’ Burger Experience
In a first-of-its-kind collaboration, Wonda Coffee and myBurgerLab are bringing Keluang Man into the culinary world with the ‘Wonda-ful’ Keluang Man Burger.
Featuring a maroon bun inspired by the hero’s costume and a signature coffee-infused sauce, this burger is more than just a meal—it’s a tribute.
The set meal, which includes fries and a Wonda milkshake, offers fans a delicious way to celebrate their favorite superhero, all while supporting Malaysian brands.
Join the Keluang Man Fun Run
Fitness meets fandom in the Keluang Man Wonda Fun Run, scheduled for 18 May 2025 at DBKL City Tower.
As part of Kuala Lumpur’s Car-Free Morning, this 5KM event encourages fans to dress in Keluang Man-themed outfits and run alongside celebrities and other enthusiasts.
The first 1,000 registrants will receive an exclusive Keluang Man jersey, making this a must-attend event for both fitness junkies and diehard fans. Registrations are open now at keluangman.com.
Premium Collectibles from Royal Selangor and Fung Keong
For collectors, this campaign offers something truly premium. In partnership with Royal Selangor, Wonda Coffee is releasing a limited series of pewter Keluang Man figurines and lapel pins, some of which are even 24K gold-plated.
Only 30 figurines and 100 lapel pins will be made, each with its own certificate of authenticity.
Also in the spotlight is a footwear collaboration with Fung Keong, one of Malaysia’s most historic shoe brands.
The retro-themed FK Sneakers inspired by Keluang Man’s suit will hit selected outlets this May, adding flair to any fan’s collection.
Streetwear Meets Superhero with Abstrax
No campaign is complete without stylish gear. Local fashion label Abstrax has joined the movement with a high-quality Keluang Man jersey, available at select outlets.
The design reflects both the personality and legacy of Keluang Man, blending streetwear with storytelling.
A Cultural Movement, Not Just a Campaign
According to Amy Gan, Vice President of Marketing at Etika Sdn Bhd, this collaboration goes beyond branding. “It’s about supporting local creative excellence and bringing communities together through shared nostalgia and pride,” she said.
It’s also a smart move in terms of brand positioning. Wonda Coffee is tapping into the emotional power of a national icon, making their products not just drinks but part of a cultural celebration.
The Wonda Coffee x Keluang Man campaign isn’t just a marketing stunt—it’s a full-fledged cultural movement that brings together entertainment, food, fashion, and fandom.
It highlights the incredible potential of Malaysian intellectual property and how local brands can rise together by embracing homegrown heroes.
So whether you’re a coffee lover, a film buff, a streetwear fan, or just nostalgic for the days of animated Keluang Man, this is the moment to celebrate.
With the movie’s release just around the corner, one thing’s for sure: Malaysia’s favourite superhero is back—and he’s never looked this good.
for more information, log on to www.keluangman.com
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- Wonda Fun Run 2025
