Goodday Charge has stepped into the spotlight with a bold new collaboration, uniting storytelling, star power, and brand purpose in one cinematic experience.
In partnership with Astro Originals, the brand unveiled ‘Yang Terhebat’, an exclusive cinematic video that brings together characters from five of Astro Originals’ premium 2025 series under a single, powerful narrative.
Launched in Putrajaya, this initiative marks a new chapter for Goodday Charge as it evolves beyond traditional advertising into culture-driven storytelling. More than just a branded content piece, ‘Yang Terhebat’ reflects the brand’s core belief in extraordinary energy, resilience, focus, and mental strength.
Five Premium Series, One Unified Story
The one-minute cinematic film merges the worlds of One Cent Thief, First Wives, Honey Trap, Generasi: Perfect 10, and Bad Cop, creating a rare cross-series collaboration.
Leading cast members from each show appear together, including Syafiq Kyle and Syarul Ezani, Mimi Lana and Carmen Soo, Arena Wan and Arabella Ellen, Nina KSC, as well as Aiman Hakim and Jayram Sai.
Their presence symbolises the DNA of Goodday Charge — the drive to stay strong under pressure and rise above challenges. Anchored by the message “Memang ada yang hebat, hingga munculnya yang terhebat,” the film celebrates those who go beyond greatness to become truly exceptional.
Expanding the Story Beyond the Hero Film
The collaboration didn’t stop at a single video. Five additional 30-second brand-led films were produced, each inspired by one of the premium series and aired alongside their respective broadcasts.
These executions highlight themes of determination and resilience, with each character marked by the ⚡ yellow thunder icon — the visual signature of ‘Yang Terhebat’.
This integrated approach positions Goodday Charge not only as a product, but as a brand deeply connected to the emotional journeys seen on screen.
Bringing the Experience Offline
To celebrate the launch, Goodday Charge and Astro Shaw hosted an immersive on-ground event called ‘Reunion Charge Terhebat’ at TGV Alamanda, Putrajaya. Fans stepped into interactive zones inspired by all five series, transforming the cinematic concept into a real-world experience.
Central to the event was Cabaran Charge Terhebat, a public challenge designed to find individuals who embody “Yang Terhebat.” Participants tested their accuracy, focus, and mental resilience through five themed games:
- ‘Stop Time Challenge’ (One Cent Thief)
- ‘Read The Lips Challenge’ (First Wives)
- ‘Spy Card Challenge’ (Honey Trap)
- ‘Stacking Challenge’ (Generasi: Perfect 10)
- ‘Aim & Fire’ (Bad Cop)
Top performers advanced to a final showdown, with prizes worth up to RM10,000.
A Year-Long Strategic Partnership
According to Amy Gan, Vice President of Marketing at Etika Sdn Bhd, the collaboration reflects Goodday Charge’s belief in the power of local stories to inspire Malaysians. As a fortified chocolate milk with essential nutrients, the brand is positioned as a source of sustained energy supporting resilience and determination — values mirrored in the series’ narratives.
Astro Shaw’s Head, Raja Jastina Raja Arshad, described the partnership as an innovative year-long effort that brings together content, brands, and fans in a holistic way, culminating in this cinematic milestone.
The Search Continues Online
For those who missed the physical event, the journey continues digitally through the Goodday Charge AI Content Creator Contest. Fans can create AI-generated content reflecting energy, focus, and winning moments, with prizes worth up to RM10,000 available.
‘Yang Terhebat’ is now available across TV, radio, and social platforms, proving that when storytelling and brand purpose align, something truly extraordinary can happen.
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