The worlds of gaming and luxury fashion collide in the boldest way yet as PUBG: BATTLEGROUNDS and PUBG MOBILE announce a groundbreaking collaboration with global fashion house Balenciaga.
This partnership marks the first-ever joint collaboration between a luxury fashion label and both PUBG titles under one united IP—a milestone that redefines the relationship between style, culture, and interactive entertainment.
Running from November 17 to December 14, 2025, the BALENCIAGA | PUBG collaboration brings a fresh wave of creativity across the gaming landscape.
With exclusive in-game items, a themed World of Wonder map, real-world apparel, and a presence at the upcoming PUBG UNITED 2025, this collaboration sets a new benchmark for fashion-forward gaming experiences.
A Fusion of Couture and Combat
Balenciaga’s unmistakable aesthetic now finds its place inside PUBG MOBILE’s battlegrounds with a stunning lineup of exclusive outfits and items.
Players can unlock iconic looks inspired by the fashion house’s Winter 2025 collection, fusing couture sensibilities with PUBG’s gritty, survival-driven identity.
Featured Balenciaga In-Game Outfits
- Couture Armor Look – inspired by the iconic 3D-printed armor showcased at Balenciaga’s 52nd Couture show.
- Winter 25 Corseted Hoodie Look
- Winter 25 Pink Puffer Look
- Winter 25 Standard Look
Each ensemble blends Balenciaga’s sculptural artistry with futuristic design, creating an unforgettable visual identity inside the game.
Players can also unlock coveted accessories such as:
- Invisible Rectangle Sunglasses
- Faux Fur Helmet (Upgradeable Level 1–3)
- Balenciaga Backpack (Upgradeable Level 1–3)
- Balenciaga Parachute
- Balenciaga Chain Avatar Frame
- Exclusive Space Gifts: Dripley, B-Flame & BB Paris
Explore the Balenciaga World of Wonder Map
The collaboration expands into PUBG MOBILE’s World of Wonder, offering players a custom-built Balenciaga-themed environment.
This unique map encourages creative world-building, allowing players to design arenas inspired by the brand’s high-fashion concepts — complete with the iconic Balenciaga snowboard.
High Fashion Meets Real Life
The partnership is not confined to virtual spaces. Balenciaga has launched a co-branded real-world capsule collection including limited-edition:
- T-shirts
- Caps
- Keychains
These merchandise items are available in select Balenciaga flagship stores and online in: Australia, Singapore, Thailand, South Korea, UAE, Saudi Arabia, and the United States.
Spotlight at PUBG UNITED 2025
This collaboration plays a major role at the inaugural PUBG UNITED 2025, where the PUBG Global Championship (PGC) and PUBG MOBILE Global Championship (PMGC) merge into a single global esports spectacle.
To honor excellence, the winning team will be awarded a special edition co-branded Balenciaga bomber jacket — a symbol of prestige and dominance in competitive gaming.
What’s Coming for PUBG: BATTLEGROUNDS?
While PUBG MOBILE receives the first wave of Balenciaga content, PUBG: BATTLEGROUNDS players can also expect Balenciaga-inspired items and updates. These will roll out gradually, promising a premium, fashion-forward experience that aligns with the brand’s artistic identity.
More details will be revealed soon through official PUBG channels.
Voices Behind the Collaboration
Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, expressed excitement about pushing creative boundaries:
“Balenciaga’s bold, boundary-pushing approach to design perfectly complements our commitment to creativity and innovation.”
Taeseok Jang, Head of PUBG IP Franchise, added:
“We hope players will experience Balenciaga’s iconic style within PUBG and express their individuality in new and creative ways.”
This partnership celebrates more than a simple crossover—it symbolizes the evolution of gaming as a cultural force, capable of standing alongside major global industries such as fashion and entertainment.
The PUBG MOBILE x Balenciaga collaboration is available now until December 14, 2025. Download and play PUBG MOBILE for free on the App Store and Google Play Store to collect these exclusive items.
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