PUBG MOBILE is celebrating its 8th anniversary in a bold and creative way, blending music and gaming culture through a special collaboration track titled “Infiniti – Kita Up (With ‘PUBG MOBILE’)”.
The anniversary anthem brings together three prominent Malaysian hip-hop artists — Kidd Santhe, Malique, and Yonnyboii — in a high-energy release that celebrates the spirit of the game’s global community.
More than just a song, “Infiniti – Kita Up” serves as a tribute to the millions of players who have been part of PUBG MOBILE’s journey over the past eight years. From intense clutch moments to late-night squad victories, the track reflects the shared experiences that define the game’s vibrant player base.
A Celebration of Community Through Music
At its core, PUBG MOBILE has always been about connection — bringing players together across different backgrounds, cultures, and generations. This same idea is reflected in the collaboration itself.
By uniting artists from different eras of Malaysia’s hip-hop scene, the anthem mirrors the diversity within the PUBG MOBILE community. Kidd Santhe and Yonnyboii represent the new generation of music, while Malique brings a legendary presence that resonates with long-time fans.
The result is a powerful blend of styles and influences that captures the energy, passion, and unity of players across Malaysia and beyond.
According to PUBG MOBILE Malaysia Product Manager Ashley Phuah, the goal was to create something that truly represents the community.
“This collaboration celebrates the friendships, excitement, and unforgettable moments players share in-game. It’s about capturing the energy that has defined PUBG MOBILE for the past eight years,”.
Bridging Gaming and Culture
The collaboration also highlights the growing connection between gaming and music in today’s digital landscape. By partnering with Sony Music Entertainment, PUBG MOBILE is tapping into the cultural influence of music to expand its reach beyond traditional gaming audiences.
Kenny Ong, Managing Director of Sony Music Malaysia, Singapore, Vietnam and Special Projects SEA, emphasized that music plays a key role in building meaningful connections.
“Music has the power to unite communities, and this collaboration is a perfect example. The track not only celebrates the game but also resonates with fans through its authenticity and cultural relevance,”.
Fans won’t have to wait long to experience the track. “Infiniti – Kita Up (With ‘PUBG MOBILE’)” is set to officially release on March 27, 2026 across major global streaming platforms, making it easily accessible for listeners worldwide.
Adding to the excitement, a lyrics video will be released on April 3, 2026, giving fans a deeper look into the message and storytelling behind the song.
But the celebration doesn’t stop online.
Live Performance at Sunway Pyramid
Taking the energy from digital to real life, Kidd Santhe and Yonnyboii are set to perform the track live during the PUBG MOBILE 8th Anniversary event at Sunway Pyramid on April 4, 2026.
The event is expected to bring together fans, gamers, and music lovers for a unique celebration where gaming and live entertainment collide. It promises to be a memorable experience, combining high-energy performances with the excitement of PUBG MOBILE’s milestone celebration.
Eight Years Strong and Still Growing
As PUBG MOBILE marks eight years of success, the release of “Infiniti – Kita Up” symbolizes more than just an anniversary — it represents the evolution of the game into a cultural phenomenon.
From its roots as a competitive battle royale title to becoming a platform that connects communities worldwide, PUBG MOBILE continues to innovate and engage its audience in new ways.
This music collaboration is a testament to that evolution, showing how gaming can intersect with other creative industries to create meaningful experiences for fans.
With its blend of music, community, and live celebration, PUBG MOBILE’s 8th anniversary is shaping up to be one of its most exciting milestones yet — proving that the spirit of the game is stronger than ever.
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