CelcomDigi Business is strengthening its commitment to empowering small and medium enterprises (SMEs) through digitalisation, with a strategic collaboration involving Malaysian entrepreneur Adam Shamil.
The partnership highlights the growing importance of digital capabilities in helping SMEs scale their operations and remain competitive in an increasingly connected economy. In Malaysia, SMEs make up more than 97% of all businesses, making them a critical driver of economic growth.
As consumer behaviour continues to evolve in a digital-first landscape, more SMEs are turning to technology to modernise their operations, improve efficiency, and enhance customer engagement. Through its enterprise arm, CelcomDigi Business offers a range of connectivity and digital solutions designed to support businesses at every stage of their growth journey.
Showcasing a Modern Entrepreneur’s Journey
This collaboration shines a spotlight on Adam Shamil’s entrepreneurial journey through his brand Chunk & Dunk. What began as a small idea has grown into a recognised name, particularly across East Malaysia.
The brand has recently achieved a significant milestone with the announcement of its first overseas outlet in the Philippines, reflecting the ambitions of a new generation of Malaysian entrepreneurs who are no longer limited by geographical boundaries.
By sharing real-world experiences from Adam’s journey, CelcomDigi Business aims to inspire other local entrepreneurs to explore opportunities beyond their home markets and build more resilient, future-ready businesses.
Driving SME Digital Transformation
According to Ts. Afizulazha Abdullah, Chief Enterprise Business Officer of CelcomDigi, Malaysia is entering a new phase where local businesses are increasingly capable of competing on a global stage.
He noted that today’s entrepreneurs are more agile, innovative, and willing to adopt digital tools to accelerate growth. CelcomDigi’s role, he added, is to provide the infrastructure that enables seamless operations, cross-border connectivity, and scalable business expansion.
This includes solutions that help SMEs improve communication, streamline workflows, and reach customers more effectively through digital channels.
Building Brands Beyond Borders
For Adam Shamil, the collaboration reflects a broader shift in how businesses are built today. Unlike traditional models, modern entrepreneurs often focus on building communities first — connecting with customers online and using that engagement to drive growth.
“Chunk & Dunk started small, but the vision was always bigger,” he shared. “Today, we’re seeing Malaysian brands expand beyond their hometowns and into international markets. That’s something more entrepreneurs should believe is possible.”
This mindset is increasingly common among younger entrepreneurs, who are leveraging social media, e-commerce platforms, and digital tools to grow their brands faster and more efficiently than ever before.
Inspiring the Next Generation of Entrepreneurs
As part of the collaboration, Adam Shamil will participate in a series of CelcomDigi Business initiatives throughout the year. These include SME-focused programmes, knowledge-sharing sessions, and digital content aimed at providing practical insights into brand-building, customer engagement, and business expansion.
These initiatives are designed not only to educate but also to empower SMEs with the knowledge and tools needed to navigate an evolving business landscape.
A Milestone Launch in Sabah
The collaboration was officially introduced during the Chunk & Dunk Global Premiere event held in Kota Kinabalu, Sabah — a symbolic moment marking the brand’s expansion into new markets.
This milestone underscores the growing potential of Malaysian SMEs to scale internationally with the right support, mindset, and digital infrastructure.
Strengthening Malaysia’s Digital Economy
Ultimately, the partnership between CelcomDigi Business and Adam Shamil reflects a larger vision — one where Malaysian SMEs are equipped to thrive in a digital economy and compete on a global level.
By combining real-world success stories with accessible digital solutions, CelcomDigi Business is helping to shape a new generation of entrepreneurs who are ready to think bigger, move faster, and build brands without borders.
Keywords:
- CelcomDigi Business SME,
- Adam Shamil Chunk & Dunk,
- SME digitalisation Malaysia,
- Malaysian entrepreneurs growth,
- digital business Malaysia,
- CelcomDigi collaboration,
- SME technology solutions,
- Malaysia startup expansion
- Chunk & Dunk Global Premiere
