Samsung Malaysia Electronics has officially unveiled its latest Partner Experience Store (PES) at KL Eco City, marking another major step in the company’s commitment to advancing AI-driven business ecosystems in Malaysia.
Developed in collaboration with Modernize Vida, the new facility is designed exclusively for Samsung partners and distributors. The immersive experience centre allows visitors to explore how Samsung’s integrated technologies can transform modern business operations through connected ecosystems, intelligent automation, and AI-powered solutions.
Located in the heart of Kuala Lumpur, the new Partner Experience Store reflects Samsung’s vision of helping businesses embrace smarter, more connected environments while unlocking new opportunities for growth and efficiency.
Bringing Real-World Smart Environments to Life
Unlike a traditional showroom, Samsung’s Partner Experience Store has been carefully designed as a fully immersive walkthrough environment featuring seven different industry-focused zones.
Each zone recreates realistic business and lifestyle settings, enabling visitors to visualise how Samsung’s products, software, and services work together seamlessly in real-world scenarios.
The seven verticals highlighted within the experience centre include:
| Industry Vertical | Smart Solutions Highlighted |
|---|---|
| Retail | Smart displays, connected customer experiences |
| Finance | Secure and connected office ecosystems |
| Hospitality | Smart guest room automation |
| Residential | AI-powered smart home integration |
| Education | Connected classrooms and learning solutions |
| Office | Workplace productivity and automation |
| Government | Smart public sector management systems |
By integrating Samsung’s SmartThings platform into these environments, businesses can monitor, control, and automate multiple connected devices from a single unified interface.
This not only improves operational efficiency but also enhances customer experiences through smarter and more intuitive interactions.
SmartThings and AI Take Centre Stage
One of the key highlights of the Partner Experience Store is Samsung’s SmartThings ecosystem, which continues to play a major role in the company’s connected technology strategy.
The platform allows businesses to create intelligent environments where devices communicate seamlessly with one another. From lighting and climate control to surveillance systems and digital displays, SmartThings enables streamlined management through automation and AI-powered intelligence.
Samsung also showcased its broader Devices, Solutions and Services (DSS) ecosystem during the launch. The DSS approach combines hardware, software, and services into one scalable solution designed to meet the evolving needs of modern businesses.
According to Samsung Malaysia Electronics President Charles Kim, businesses today are no longer looking for standalone products. Instead, they seek intelligent ecosystems that are connected, scalable, and experience-driven.
He explained that the Partner Experience Store aims to help partners better understand how Samsung’s integrated technologies can improve customer engagement, operational efficiency, and long-term business growth.
Strategic Collaboration with Modernize Vida
The new experience centre was developed through a strategic collaboration between Samsung Malaysia and Modernize Vida.
Together, both companies created a space that translates complex enterprise technologies into practical and relatable applications. Rather than simply showcasing devices, the store demonstrates how connected systems can solve everyday business challenges across multiple industries.
This collaborative approach helps partners and distributors better visualise how Samsung solutions can be implemented within commercial spaces, property developments, enterprise operations, and public sector environments.
The initiative also reinforces Samsung’s commitment to strengthening its B2B ecosystem and long-term partner relationships in Malaysia.
Samsung Professional Laundry Solution Introduced
A standout feature within the experience centre is Samsung’s Professional Laundry solution, which targets commercial and industrial environments requiring high-capacity operations and durable performance.
The solution combines powerful washing and drying capabilities with modern lifestyle-oriented design concepts. Samsung’s professional washers support capacities of up to 18kg, while dryers accommodate up to 14kg.
The system also features stackable configurations that help businesses optimise space efficiency and simplify installation.
Beyond functionality, Samsung is positioning its laundry solutions as part of broader customer experiences. The concept supports emerging business models such as café-laundry spaces, fitness-integrated laundromats, and entertainment-focused laundry environments.
This allows businesses to transform ordinary laundry services into more engaging lifestyle experiences for customers.
Supporting Malaysia’s Digital Transformation
The opening of the Partner Experience Store comes at a time when Malaysia continues to accelerate its digital transformation journey.
Businesses across industries are increasingly adopting AI, automation, and connected technologies to remain competitive in rapidly evolving markets. Samsung’s new experience centre provides partners with a hands-on opportunity to better understand how these technologies can be applied effectively within their own operations.
By offering practical demonstrations in realistic environments, Samsung hopes to simplify the adoption process for businesses exploring digital transformation initiatives.
The initiative also aligns with growing industry demand for integrated smart ecosystems that combine convenience, efficiency, and scalability.
Strengthening Samsung’s Innovation Ecosystem
The KL Eco City Partner Experience Store complements Samsung’s broader network of innovation and collaboration spaces globally.
More than just a showroom, the PES serves as a strategic hub where partners can learn, collaborate, and discover future-ready business solutions powered by Samsung’s ecosystem.
With AI and connected technologies continuing to reshape industries worldwide, Samsung Malaysia aims to position itself as a trusted technology partner capable of supporting businesses through every stage of their digital evolution.
As industries become increasingly interconnected, Samsung’s focus on seamless integration, automation, and user-centric experiences highlights the company’s long-term vision for smarter living and smarter business environments in Malaysia.
For more information, visit: https://samsung.com/my/business/
Keywords :
- Samsung Malaysia Partner Experience Store
- Samsung KL Eco City
- Samsung AI business solutions
- Samsung SmartThings Malaysia
- Samsung B2B solutions Malaysia
- Samsung Modernize Vida collaboration
- Samsung commercial solutions
- Samsung smart ecosystem Malaysia
- Samsung DSS solutions
- Samsung Professional Laundry solution
