Malaysian Tamil hip-hop artist Kidd Santhe continues to make waves in the regional music scene with the release of his latest single, “Naa Vera Level”, a high-energy collaboration featuring internationally recognised Chennai rapper Raavanaa Ram.
Released as the second single from Kidd Santhe’s highly anticipated upcoming album, “Mr. Crorepati,” the track represents a significant milestone in the artist’s career. More than just another release, “Naa Vera Level” showcases Kidd Santhe’s ambition to bring Malaysian Tamil music onto the global stage while remaining authentic to his roots.
The song title, which translates to “I’m on another level,” perfectly reflects the confidence and determination that define both the artist and the project itself.
A Historic Collaboration Between Malaysia and Chennai
One of the biggest highlights of “Naa Vera Level” is the collaboration between two influential voices from different parts of the Tamil-speaking world.
Kidd Santhe, known for his unique blend of Tamil hip-hop and contemporary sounds, joins forces with Chennai-based artist Raavanaa Ram, who gained widespread recognition after finishing as runner-up on Zee Tamil’s reality show “Single Pasanga.” Since then, Raavanaa Ram has established himself as one of India’s emerging rap talents.
Together, the duo delivers a powerful fusion of Malaysian Tamil hip-hop and Chennai street rap culture. The result is a track packed with energy, attitude, and cultural pride.
According to Kidd Santhe, the collaboration goes beyond music.
“When Malaysia and Chennai come together in one record, it becomes more than just a collaboration. It is a meeting of culture, history and true street spirit,
“Naa Vera Level” also marks an important creative milestone as Kidd Santhe explores the popular Tamil Kuthu genre for the very first time.
Unlike many artists who rely heavily on external producers, Kidd Santhe took full control of the musical direction by personally producing and composing the track.
The song combines energetic beats with traditional Indian musical influences, creating an explosive sound that feels equally suited for dance floors and festival stages.
Several traditional instruments were incorporated into the production, including:
- Udukai
- Thavil
- Jaldra
- Tuttari
- Salangai
- Tabla
- Urumee
- Tappu
This combination of heritage-inspired instrumentation and modern production techniques creates a unique listening experience that celebrates Tamil culture while appealing to contemporary audiences.
Supported By Sony Music On An International Scale
Another major achievement for Kidd Santhe is the international backing behind this release.
“Naa Vera Level” is released through Sony Music Entertainment Malaysia in collaboration with Kidd Next Door Productions, while distribution support is provided by Sony Music Entertainment India South.
With access to a platform reaching over 21 million YouTube subscribers, Kidd Santhe becomes one of the very few Malaysian artists to receive this level of international support.
This accomplishment places him among a select group of Malaysian Tamil artists who have successfully expanded beyond local borders and gained visibility within the broader South Asian music market.
A Cinematic Music Video Shot Entirely In Chennai
To match the scale of the project, the music video for “Naa Vera Level” was produced as a cinematic spectacle.
Directed by Parthiban Ravi and produced by Studio Shades together with Aiiagi Studios, the video was filmed entirely in Chennai.
Rather than focusing on a traditional performance-based concept, the production centres around the world of underground auto-rickshaw racing.
The visual narrative combines street culture, action sequences, and modern cinematography to create a thrilling experience that complements the song’s powerful message.
The project involved more than 250 crew members and utilised the advanced Sony Venice camera system. Extensive post-production work, including visual effects, colour grading, and AI-assisted enhancements, further elevated the final product.
Auto Rickshaws As A Symbol Of Everyday Struggle
Beyond the action-packed visuals, the music video carries a deeper social message.
The customised auto rickshaws featured throughout the video symbolise the millions of drivers and families who depend on this iconic mode of transportation across India.
Auto rickshaws contribute significantly to India’s economy while serving as an essential part of daily life for countless communities.
By placing these vehicles at the centre of the story, Kidd Santhe pays tribute to the resilience, determination, and hard work of ordinary people whose stories often go unnoticed.
This symbolic approach gives “Naa Vera Level” emotional depth, transforming it from a simple music video into a celebration of everyday heroes.
A New Chapter For Kidd Santhe
With production, marketing, and music video costs exceeding RM100,000, “Naa Vera Level” stands as one of the most ambitious projects ever undertaken by Kidd Santhe.
More importantly, it represents a major step forward in his mission to showcase Malaysian Tamil music on the international stage.
As anticipation builds for the release of his upcoming album “Mr. Crorepati,” “Naa Vera Level” offers a glimpse into an artist who is evolving creatively while remaining deeply connected to his cultural identity.
The single is now available on all major digital streaming platforms worldwide, giving fans everywhere the opportunity to experience Kidd Santhe’s boldest release yet.
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