Ai-CHA, the fun-loving Indonesian ice cream and tea brand, has made history in Malaysia by opening 300 outlets within just 12 months, an achievement officially recognised by the Malaysian Book of Records (MBR).
The brand was awarded two prestigious MBR titles — “Most Ice Cream Chain Stores Opened in a Year” and “Most Beverage Chain Stores Opened in a Year.”
In addition, Ai-CHA bagged the 2025/2026 Consumer Choice Award from the National Consumer Action Council (MTPN), reinforcing its position as a trusted, beloved brand among Malaysians.
Celebrating the 300X Milestone at Fahrenheit 88
To mark this extraordinary milestone, Ai-CHA is hosting a lively four-day “Ai-CHA Love You 300X” celebration at Fahrenheit 88, Bukit Bintang.
The event includes interactive games, giveaways, mascot appearances, and a unique display of 300 adorable penguin figurines, honouring Ai-CHA’s vibrant brand personality and its cheerful mascot, CACHA.
From photo ops with CACHA to social media contests using the hashtag #AiCHA300Stores, fans are celebrating in style. Attendees also enjoy food sampling, exclusive merchandise, and brand partner collaborations—a full-on treat for loyal fans and new customers alike.
A Franchise Success Story Like No Other
Vincent Ong, Ai-CHA Malaysia’s Country Director, credited this record-breaking success to two things: strong local support and a highly accessible franchise model.
“We’ve opened stores in both major cities and small towns, and Malaysians have welcomed us everywhere,” said Ong. “This shows how far you can go with passion, innovation, and deep market understanding.”
Ai-CHA’s franchise system is designed for speed and scalability. With initial investments starting under RM100,000, simplified onboarding, and efficient backend systems, franchisees can launch quickly—fueling rapid growth across the country.
Affordable Treats Loved by All
From RM2 to RM7, Ai-CHA’s products cater to young adults, families, and budget-conscious consumers. Fan-favourites include:
- Sea Salt Ice Cream
- Ai-Shake Mango Cup
- Supreme Mix Milk Tea
“Our pricing strategy ensures accessibility,” Ong added. “Whether you’re in a city or a kampung, anyone can enjoy our treats.”
With this philosophy, Ai-CHA has become a go-to dessert stop not just for indulgence, but also for building local connections.
Ai-CHA : Expanding Into New Territories
Having established a nationwide presence, Ai-CHA is now eyeing suburban and semi-urban areas, especially in East Malaysia, where demand is high and competition remains low.
Their first outlet at Berjaya Times Square is halal-certified by JAKIM, with more stores in the process of obtaining certification. In Indonesia, Ai-CHA is already certified halal by MUI, underscoring its commitment to serving all customer segments with confidence.
Ai-CHA isn’t stopping at beverages and desserts. Plans are underway to roll out hot snacks such as fried chicken and French fries at selected outlets—positioning the brand as a complete snacking destination.
The aim is to attract foot traffic throughout the day, offering a wider menu that pairs well with both cold treats and hot comfort food.
Limited Edition “My Malaysia Magnet Collection”
To extend the celebration, starting 30 June 2025, customers who spend RM15 or more at Ai-CHA outlets will receive a limited-edition “My Malaysia Magnet Collection”.
The collection includes 13 fridge magnets, each designed with iconic imagery representing Malaysia’s 13 states — from Mount Kinabalu to the Rafflesia flower.
This collectible initiative is not just a fun giveaway, but also a symbolic nod to Ai-CHA’s nationwide footprint and love for Malaysian culture.
Spreading Joy Across Malaysia and Beyond
Prior to the 300X celebration, Ai-CHA held its 300X Celebration Tour, traveling across Peninsular Malaysia, Sabah, and Sarawak, offering free ice cream, mascot appearances, and interactive activities in various towns and cities. The goal? Bringing smiles and sweetness to fans nationwide.
“We’re building more than just a business—we’re creating a brand Malaysians can connect with,” Ong said. “And we’re just getting started.”
Global Presence, Local Heart
Ai-CHA’s footprint spans nine countries, including Indonesia, Thailand, Vietnam, Laos, the Philippines, Cambodia, Myanmar, and Brunei. Yet, its story in Malaysia has been nothing short of remarkable, reflecting both local love and international ambition.
Danny Tahardi, Deputy GM of Ai-CHA Global, summed it up:
“This record belongs to every Ai-CHA team member and customer. Reaching 300 stores in one year is an incredible feat. It drives us to keep delivering quality and joy in everything we do.”
From zero to 300 stores in just one year, Ai-CHA’s journey in Malaysia is nothing short of phenomenal. With two Malaysia Book of Records titles, national consumer recognition, and a growing fanbase, it’s clear that Ai-CHA is more than a dessert brand—it’s a movement powered by passion, affordability, and innovation.
Whether you’re a franchise hopeful, a dessert lover, or just discovering the brand, one thing is certain: Ai-CHA’s sweet journey is far from over.
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