BMS Holdings Berhad (“BMS Holdings” or the “Company”), an established retailer and distributor of tiles, stone surfaces, bathware and kitchenware in Malaysia, today unveiled Senova Bath & Kitchen Gallery, the Company first dedicated bathware and kitchenware retail showroom, introducing a new destination for homeowners in Johor Bahru.
As BMS Holdings’ first bathware and kitchenware retail showroom, Senova gives these product categories a dedicated retail platform. Spanning approximately 2,600 sq ft, the new gallery signals the Company’s ambition to build a stronger presence in the bath and kitchen market, adding a new avenue for growth alongside its established tiles and stone surfaces business.
For homeowners preparing to build, renovate or refresh their homes, Senova Bath & Kitchen Gallery offers a dedicated destination for bathware and kitchenware products, backed by BMS Holdings’ more than three decades of industry experience.
Strategically located along an established home improvement row in Taman Tun Aminah, Johor Bahru, Senova Bath & Kitchen Gallery sits alongside retailers specialising in tiles, flooring and sanitary ware, providing access to an established catchment of homeowners, interior designers and contractors.
The location also creates a natural synergy with BMS Holdings’ existing Jubin BMS – Taman Tun Aminah retail showroom, which has operated along the same row for over 20 years. The proximity enables customers to conveniently explore tiles and surface coverings at Jubin BMS retail showroom before completing their bathware and kitchenware selections at Senova Bath & Kitchen Gallery, broadening the Company’s ability to serve customers across different stages of their renovation journey.
Mr. Ang Kwee Peng, Managing Director of BMS Holdings said,
“We are proud to introduce Senova Bath & Kitchen Gallery to Johor Bahru. For more than three decades, we have helped customers choose the tiles and surfaces that become part of their homes. With Senova, we are taking a bigger role in their bathroom and kitchen plans, and giving these categories the focus we believe they deserve.
A kitchen is where families gather, while a bathroom is a space people use at the start and end of every day. These are purchases that customers live with for years. We want Senova to be a name they turn to with confidence, and we are excited to build that relationship from our first gallery in Johor Bahru,”.
The opening builds on BMS Holdings’ established presence in Johor and introduces a new retail format within its network across Peninsular Malaysia and Sarawak. It also gives the Company an opportunity to deepen its relationships with existing customers by serving more of their requirements across tiles, stone surfaces, bathware and kitchenware.
Alongside its broader bathware and kitchenware products, Senova Bath & Kitchen Gallery will place emphasis on a “cash & carry” retail concept for selected fast-moving and off-the-shelf products, including accessories, tapware and fittings. This provides customers with the convenience of purchasing readily available items for immediate home improvement needs, while complementing the Company’s existing project-based sales.
To mark the opening, Senova Bath & Kitchen Gallery will also introduce opening deals, promotional bundles and selected complimentary gifts for existing BMS customers and new walk-in shoppers.
Commercially, the dedicated format allows BMS Holdings to allocate greater retail space and resources towards bathware and kitchenware products, broadening its product mix and creating an additional avenue for growth. As its first Senova Bath & Kitchen Gallery, the Johor Bahru outlet will also serve as a platform for the Company to refine the concept and assess its potential for future expansion.
For more information, visit https://bmsholdings.com.my/en/.
