As Hari Raya Aidilfitri approaches, CelcomDigi Berhad has introduced a meaningful festive campaign titled “Penyeri Tradisi Raya.” The campaign is centered around a heartfelt short film that highlights the people and craftsmanship behind the traditions that make the celebration of Hari Raya so special for Malaysians.
Through this initiative, CelcomDigi aims to shine a spotlight on the artisans and cultural keepers whose dedication helps preserve the sights, sounds, and flavours that many Malaysians associate with the festive season.
Celebrating the Makers Behind Raya Traditions
“Penyeri Tradisi Raya” takes viewers behind the scenes to appreciate the individuals who contribute to the iconic elements of Hari Raya celebrations.
The film showcases the intricate artistry and craftsmanship involved in producing some of the most recognizable festive items, including:
| Traditional Craft | Role in Hari Raya |
|---|---|
| Songket weaving | Elegant traditional attire worn during celebrations |
| Songkok crafting | A cultural symbol commonly worn during Raya prayers and visits |
| Pelita making | Traditional oil lamps that illuminate homes during festive nights |
| Lemang preparation | A beloved festive dish enjoyed with family and guests |
Each of these traditions carries a deeper cultural meaning, representing heritage, family bonds, and community spirit.
By highlighting these artisans, the campaign reminds viewers that every festive celebration is supported by a network of dedicated individuals who keep these traditions alive.
Strengthening Connection Beyond Technology
While CelcomDigi is known for providing digital connectivity, the company believes that true connection extends far beyond technology.
In today’s fast-moving digital world, cultural traditions continue to serve as powerful links that unite communities and families. Through “Penyeri Tradisi Raya,” the company hopes to remind Malaysians that heritage and culture remain vital even as society becomes more digitally connected.
According to Chan May Ling, every celebration is built upon the efforts of many individuals.
She explained that the campaign serves as a tribute to the artisans, families, and communities who dedicate their time and skill to preserving the spirit of Hari Raya. By supporting and showcasing these cultural keepers, CelcomDigi hopes to ensure that these traditions continue to thrive for future generations.
Empowering Young Malaysian Creatives
Beyond celebrating traditional artisans, CelcomDigi is also giving space to young Malaysian artists to express their creative interpretation of Hari Raya.
The company continues its special initiative that invites emerging talents to design unique sampul raya (festive envelopes). Through their artwork, these young designers reinterpret the meaning of Aidilfitri with fresh and contemporary perspectives.
Each design reflects important values such as togetherness, gratitude, and cultural pride, while also demonstrating how younger generations are reimagining festive traditions through modern artistic expression.
This initiative highlights how cultural heritage can evolve while still maintaining its core meaning.
Festive Raya Deals for Malaysians
To make the festive season even more enjoyable, CelcomDigi is also offering a variety of Hari Raya promotions and digital services for customers.
Some of the exclusive festive deals include:
| Offer | Details |
|---|---|
| Streaming Offers | 1-month free trial for Sooka, Prime Video, and Viu |
| PhoneFIX Coverage | Phone repair protection from RM1 for the first month |
| MobileSHIELD | Online scam protection starting from RM1 for the first month |
| iPhone Easy360 Plan | Complimentary AirTags and AirPods 4 with device upgrade |
These offers aim to enhance digital entertainment, device protection, and connectivity during the festive period, allowing families and friends to stay connected while celebrating together.
Keeping the Spirit of Raya Alive
Through the “Penyeri Tradisi Raya” campaign, CelcomDigi highlights the importance of preserving Malaysia’s cultural heritage while embracing the opportunities of the digital era.
By honoring artisans, empowering young creatives, and offering festive digital experiences, the company demonstrates how tradition and technology can complement one another.
As Malaysians prepare to celebrate Hari Raya Aidilfitri, the campaign serves as a reminder that behind every celebration lies a rich tapestry of culture, craftsmanship, and community — the true essence that keeps the spirit of Raya alive for generations to come.
For more information on CelcomDigi, visit www.celcomdigi.com.
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