Gabra Malaysia

Cha-Ching Challenge Education App Offers Parents A New Way To Discuss Money At Home

Cha Ching Challenge

Cha Ching Challenge
Prudence Foundation, the community investment arm of Prudential Corporation Asia, has launched a mobile app to help parents to discuss a variety of financial literacy subjects with their children in an entertaining and
engaging way.

As part of the award-winning Cha-Ching programme, the free app – Cha-Ching Challenge – is designed for parents and their children aged seven to 12 years old.

Using the four fundamental money management concepts: Earn, Save, Spend and Donate, the app offers a variety of activities in each category that serve as fun conversation starters to help families navigate the different options available when managing money and help them make smarter money choices.

There are additional features that enable users to learn about the key objectives for each activity, record their achievements and share photos.

The app also features clips from the Cha-Ching songs, including the latest music video in the Cha-Ching series entitled Cha-Cha-Choices.

Cha-Ching was first launched in 2011 across Southeast Asia on Turner’s Cartoon Network and later on Boomerang.

On the Cartoon Network channel, the episodes are available in more than 34 million households in 10 languages per month. Since its launch in 2011, the programme has accumulated more than 76 million page views on, more than 3 million video views on its YouTube channel and generated 139,000 Facebook fans.

The Cha-Ching School Contact Programme has been implemented across Asia since 2012 and has reached more than 280,000 children directly.

It has been adopted into the national curriculum by the Department of Education in the Philippines. A new Cha-Ching Curriculum with structured lesson plans for teachers was launched in schools in the Philippines, Malaysia and Indonesia in 2016.

The Cha-Ching Challenge app is now available on the App Store and Play Store. For more information, visit and the Cha-Ching Facebook page.

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