Gabra Malaysia

Coway Spreads Love Through ‘Rasa Sayang’ Campaign

Kyle Choi Ki Ryong, Managing Director of Coway Malaysia

Kyle Choi Ki Ryong, Managing Director of Coway Malaysia
Finally, some good news! As families are bracing for the new normal and stepping up efforts to boost hygiene at home, Coway is doing their part with the introduction of ‘Rasa Sayang’ campaign − with 5 valued-added services that will be available to customers from June 2020 onwards.

Coway Malaysia’s Managing Director, Kyle Choi Ki Ryong announced that Coway will now provide additional Life-Changing Services to its valued customers via its Heart Service, Mattress Care Service, Health Planning Service as well as its Product Installation, Relocation and Repair services.

“As The Life Care Company and a leader in clean air technology, Coway strives to make our environment a better, cleaner and safer place, wherever we are. What more appropriate time than now as we battle the pandemic,”

For its customers with Coway water purifiers, Coway will go over and above their existing Standard Operating Procedures.

The Heart Service will see the Coway Ladies and Service Technicians using the sterilising water produced by Coway’s Hi-Care 2.0 device − conventionally used to clean and sterilise the customer’s water tank and other parts of the water purifier − to also sterilise and deodorise other items in the customer’s household, from the cutting board and cutlery to toothbrush and cosmetic cases, for added peace of mind.

Coway Disinfection Service is an additional service on top of the existing Coway Mattress Service and will be offered in Peninsular Malaysia.

The disinfectant used, consists of four active ingredients: Nano Silver (Ag), Sodium Hypochlorite (NaOCl), Hypochlorous Acid (HOCl) and Benzalkonium Chloride (BKC) that are recognised by the US Environmental Protection Agency (USEPA) as effective to enhance overall hygiene, towards combating Covid-19, is clinically proven to kill 99.9% of the bacteria and viruses and can do so almost instantly within just 10 seconds.

Incidentally, the dedicated Coway Technicians will be servicing the 300 air purifiers donated by Coway to over 38 public hospitals across Malaysia treating Covid-19 patients. The contribution was in conjunction with World Health Day and is one of Coway’s Corporate Social Responsibility initiatives during the Covid-19 pandemic.

As Malaysia begins easing movement restrictions by reopening the economy, Coway hopes to help the public stay safe during this period. Thus, visitors to Coway’s retail kiosks in malls will each receive a free giveaway of hand sanitiser and 3-ply surgical masks from Health Planners.

For more information on Coway’s products and services, please visit

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