Get ready, gamers! Mountain Dew and Honor of Kings have officially launched the Dew Challenge 2025, Malaysia’s largest community esports tournament, featuring an impressive RM500,000 prize pool.
Kicking off on 10th February 2025, the tournament will build up to an intense Grand Finale from 23rd to 25th May 2025.
Whether you’re a casual player, rising esports star, or professional gamer, this is your chance to shine on the biggest stage!
Honor of Kings & Mountain Dew: A Powerful Collaboration
This year’s Dew Challenge 2025 was launched with a high-energy hype video, featuring Honor of Kings’ legendary heroes, Lam and Agudo.
The video highlights the synergy between Mountain Dew and Honor of Kings, both brands known for their bold, high-energy approach to gaming and community engagement.
Players will battle through three competitive tiers, earning their spot on the central leaderboard and aiming for the prestigious Grand Finals. Registration is now open at DewChallenge.com, where players can begin their journey toward esports greatness.
Mountain Dew and Honor of Kings: Energizing the Esports Community
With over 100 million daily active players worldwide, Honor of Kings has revolutionized the mobile Multiplayer Online Battle Arena (MOBA) genre. Meanwhile, Mountain Dew, a brand synonymous with adrenaline-fueled adventures, is the perfect partner to push esports to new heights.
“Honor of Kings represents innovation and excitement, qualities that align perfectly with Mountain Dew’s bold spirit,” said Amy Gan, Vice President of Marketing at Etika Sdn Bhd.
She further emphasized Mountain Dew’s commitment to building a strong esports community:
“This isn’t just about competition—it’s about celebrating the passion of gamers. With RM500,000 in prizes and interactive digital activations, we’re making esports more accessible than ever.”
Esports: More Than Just a Game
Esports has evolved beyond entertainment—it’s now a global movement, inspiring millions. Mountain Dew is dedicated to fueling this passion by making competitive gaming inclusive and accessible.
“By partnering with Honor of Kings, we’re inspiring a new generation of gamers to dream big and achieve greatness,” Amy added.
Ashley Phuah, Senior Business Development Manager, Southeast Asia for Tencent, echoed this sentiment:
“This partnership unites two brands that thrive on innovation and community-building. Together, we aim to inspire players, spark creativity, and create unforgettable moments.”
A Decade of Supporting Esports Growth
Since its first tournament in 2015, the Dew Challenge has played a crucial role in discovering and nurturing esports talent in Malaysia.
“I’ve seen firsthand how this platform has transformed esports careers,” said Muhammad ‘Flava’ Farouq, professional esports commentator and host.
“Now, with Honor of Kings leading the charge, I can’t wait to see the next generation of esports athletes rise. Thank you, Mountain Dew, for a decade of unwavering support!”
Exclusive Rewards & Unmissable Experiences
Beyond the intense battles, Dew Challenge 2025 offers something for everyone:
✅ Exclusive Honor of Kings rewards – Players can redeem in-game items, tokens, and vouchers from the Dew Store.
✅ Surprise activations and special tournaments – Keeping the excitement going all year long!
✅ Physical and digital prizes – Not just for top players, but for all community members who join the fun.
Register Now & Begin Your Esports Journey!
Whether you’re competing for RM500,000 or just looking to be part of the action, Dew Challenge 2025 is the ultimate esports experience in Malaysia.
🔥 Sign up now at DewChallenge.com
🔥 Follow Mountain Dew Malaysia on Facebook & Instagram for updates!
The road to esports glory starts now—don’t miss out! 🎮💥
Keywords:
- Dew Challenge 2025
- Honor of Kings Malaysia tournament
- RM500,000 esports prize pool
- Mountain Dew gaming competition
- Malaysian esports community
- Esports events 2025
