Drypers, Malaysia’s leading diaper brand has announced the return of its Share A Little Comfort CSR initiative for 2017. A follow up to last year’s inaugural campaign, it is part of the brand’s continued mission to create comfortable living spaces for underprivileged children.
Just as the year before, this program aims to transform orphanages into more comfortable homes for the children, with the help of Drypers Baby Club members.
The difference this year is the fact that the campaign is extending beyond the border of the capital and surrounding suburbs, with two of the homes located in states further afield.
Share A Little Comfort invites compassionate parents to be a part of this purposeful work by donating some of their Drypers Baby Club Points as contribution to the cause and/or volunteer to participate in the actual renovations and refurbishments.
Drypers Baby Club members are encouraged to donate some of their rewards points (collected through purchase of Drypers products) in amounts of 100, 300 or 500 via their online accounts.
All go towards Drypers’ 1 million-point goal – the equivalent of RM100,000, and each contribution will be matched by Drypers.
Drypers identified four orphanages that are in dire need of a makeover – two of which are located outside of the Klang Valley.
Drypers kicked off the CSR activities with the renovation of the first home in Chemor, Perak on April 22, in conjunction with Volunteer Recognition Day.
Vinda Group associates, parents and trade professionals joined hands in upgrading Yayasan Amanah An-Nur Maisarah, an NGO set up in 2006 to provide boarding facilities and education to boys between the ages of 1 and 17 years.
For more information on the Drypers brand and the campaign, please visit Drypers at www.drypers.com.my
