Dutch Lady Milk Industries Berhad (DLMI) advocates Malaysians to boost their daily nutrient needs by pairing their breakfast with a glass of milk.
“Breakfast is the first nourishment our body gets after 8 to 12 hours of fasting from the last meal. It fuels our body and brain by providing the nutrients we need for the day ahead. This is why a nutritious breakfast is important to give us a strong start to the day,” – Ms. Ramjeet Kaur Virik, Marketing Director, Consumer Dairy, DLMI.
The benefits of eating breakfast are proven. Children and adolescents who habitually consume breakfast are more likely to have better micro and macronutrient intake, less likely to be overweight or obese, and more likely to have higher physical activity levels.
Studies also showed that breakfast skippers were 1.34 times more likely to be overweight than breakfast eaters who are likely to have a better total dietary intake, including key nutrients such as sodium, fibre, and folate which helps in maintaining a healthy weight.
Breakfast also fills you up and helps to avoid overeating or snacking later in the day.
For urbanites, waking up early to beat the jam is crucial to getting to school and work on time. According to My Breakfast Study, 1 in 4 Malaysian children, aged 6 to 17 years old, skipped breakfast at least 3 days per week.
This is mostly due to insufficient time to prepare or eat breakfast. According to the Asia Pacific Healthy Breakfast Survey, the key reasons Malaysians decided to skip breakfast are convenience and accessibility, lack of time and the amount of effort required to prepare breakfast.
50,000 FREE Breakfast During Dutch Lady Breakfast Month
DLMI is calling out to all Malaysians to boost their breakfast nutrition with a glass of milk this October!
In conjunction with Dutch Lady Breakfast month, Dutch Lady collaborates with Kellogg’s to give out 50,000 sets of FREE breakfast containing milk and cereal at 10 LRT stations from 21 to 31 October, 6 to 11 am!
- 21 Oct – Hang Tuah & Plaza Rakyat
- 24 Oct – Bandaraya & Maluri
- 25 Oct – Bandar Tasik Selatan & KL Sentral
- 29 Oct – Wangsa Maju & Masjid Jamek
- 31 Oct – Ampang Park & Asia Jaya
So why not start your day strong with Dutch Lady milk, even if you are on-the-go!