In anticipation of a dynamic Aidilfitri celebration this year, TikTok has introduced the #RancakRaya campaign.
The campaign encourages all users to share their moments as they reconnect with family and friends and embrace the festivities together through specially curated community-driven content.
Throughout the Ramadan season, TikTok has brought out the festive spirit through a variety of activities including themed challenges where users tap onto the relevant hashtags to create content that inspires other users to prepare for the upcoming celebration.
The first-ever TikTok live show and Raya original tune will also be showcased to bring people live music that they have missed dearly, especially for Hari Raya celebrations.
With inter-state travel restrictions lifted and borders reopening too this season, users will also be able to connect with each other regardless of their locations as they bring their celebrations from their homes to TikTok through #RancakRaya content.
From the first week of Hari Raya up till 8 May, users who are traveling interstate to spend time with their loved ones can share greetings, showcase their festivities, and deck up their content with the 16 state stickers which incorporate iconic landmarks of each state to highlight where they are spending their Raya, be it Team Raya KL, Team Raya Kelantan, Team Raya Perlis, and so forth.
A Rancak Raya Anchored by TikTok's First Original Raya Song
To kick-off the Rancak Raya challenge, TikTok has gathered music creators including Fatia, the first globally signed TikTok artist, Khai Bahar, and Izzue Islam, celebrity singers Yazmin Aziz and Razmansyah, together with creators from the cooking, education, live, entertainments, sports, and beauty vertical to bring together its first original Raya song, Rancak Raya which highlights the excitement and anticipation of being able to celebrate with family and friends once again.
Users can also participate in the dance challenge by uploading their own rendition of the dance.
A Rancak Raya Live Show to Meet Favourite Celebrities and TikTok Creators
Adding on to the liveliness of the festive season, TikTok is also taking the opportunity to launch Malaysia's own #MeetOnTikTok, an avenue for artists to showcase their talents and for audiences to get to know these artists on a more personal level.
For 90 minutes daily on 6th – 8th May, TikTok invites all users to a virtual Raya open house through #MeetOnTikTok.
The live show will incorporate live performances of Raya songs by Malaysian celebrities from SonyMusicMY and Universal Music Malaysia such as DOLLA and Vanessa Reynauld, as well as budding music creators like Fatia and Hael Husaini. Viewers will also be given a chance to interact with their favourite artists through Q&A sessions in between performances.
Download or open the TikTok app today to join the #RancakRaya celebration. TikTok is available for free on iOS and Android via the Apple Store, Google Play Store and Huawei AppGallery.