To celebrate World Milk Day 2025, Goodday Milk has launched a heartwarming new initiative called Kotak Kasih, designed to deliver more than just milk — it delivers hope, health, and happiness to families across the East Coast of Malaysia.
With the theme “Sekotak Susu, Sepenuh Kasih” (A Carton of Milk, A Whole Lot of Love), the campaign promotes accessible nutrition and community togetherness, reinforcing Goodday’s brand promise of “Gaya Hidup Sihat, Semudah Ini” — a healthy lifestyle made simple.
Affordable Milk for All
Throughout the month of June, the Goodday Milk Truck will be travelling across East Coast towns and schools, offering 1L pasteurised Goodday Milk for just RM4 — making quality dairy more affordable for more Malaysians.
This initiative directly addresses rising food costs, ensuring families have access to nutritious milk, especially during challenging times.
The choice of the East Coast was intentional. Known for its tight-knit communities, the region presents an ideal setting to spread awareness about the role of milk in supporting daily nutrition and child development.
Fun Meets Nutrition
In collaboration with Gegar FM, the campaign adds a festive twist to its mission. On-site events at truck stops will offer visitors free 200ml UHT Charge Chocolate Milk, which is enriched with 10 essential nutrients — perfect for children on the go.
The events also include exciting games, contests, and activities to keep both kids and parents entertained while reinforcing the message that healthy habits can be fun.
By combining play with education, Goodday Milk ensures that nutrition is not just accessible but also enjoyable. These moments create lasting memories for families while promoting a healthy dairy habit from a young age.
Kotak Kasih – Spreading Joy Through Community Involvement
One of the campaign’s most powerful aspects is its invitation for public participation. Malaysians are encouraged to nominate orphanages and underserved communities to receive free boxes of Goodday Milk.
This allows the goodness of Kotak Kasih to reach even more people in need, emphasizing that even small acts of kindness — like giving a kotak susu — can create meaningful change.
This community-driven element transforms the campaign from a corporate initiative into a national movement of compassion, powered by people who care.
Amy Gan, Vice President of Marketing at Etika Sdn Bhd, shared the heart behind the campaign:
“At Goodday, we believe every child deserves the goodness of milk. Kotak Kasih is our way of sharing affordable nutrition, joy, and care directly with communities. It’s a reminder that even a small gesture, like a kotak susu, can mean a lot to someone.”
This belief is the driving force behind the entire Kotak Kasih movement — that a single carton of milk can be the start of something greater: a healthier child, a stronger family, and a more connected community.
Join the Movement
As the Goodday Truck makes its way through town centres, schoolyards, and neighbourhoods, Malaysians are invited to follow its journey on social media, nominate deserving recipients, or simply spread the word using the official campaign hashtags:
#KotakKasih
#SekotakSusu
#HariSusuSedunia
You can also track the Goodday Truck and its cheerful team by following Goodday Milk Malaysia on Facebook and Instagram.
This World Milk Day, Goodday Milk is doing more than just celebrating dairy — it’s mobilising kindness, educating families, and making nutrition more accessible than ever before.
Through the Kotak Kasih campaign, they’re proving that with just one carton of milk, we can pour out care, nutrition, and joy — one community at a time.
So this June, whether you’re on the East Coast or cheering from afar, be part of something meaningful. Let’s lift spirits, nurture health, and celebrate every little kotak susu that carries a whole lot of love.
Keywords:
- Goodday Milk
- Kotak Kasih campaign
- World Milk Day 2025
- affordable nutrition Malaysia
- milk for Malaysian families
- East Coast community outreach
- Goodday Milk Truck
- healthy lifestyle Malaysia
- UHT Charge Chocolate Milk
- milk donation Malaysia
