Gabra Malaysia

HOKA Launches BONDI 9 at ‘EVERYBODY BONDI’ Activation in Malaysia

HOKA BONDI 9 at EVERYBODY BONDI Activation in Malaysia

HOKA®, one of the world’s fastest-growing performance footwear brands, is thrilled to announce the launch of its latest innovation, the BONDI 9, alongside the “EVERYBODY BONDI” Activation at Raintree Plaza, TRX, Kuala Lumpur.

This exciting event, taking place from January 15 to 19, 2025, invites Malaysians to experience the latest in footwear technology while celebrating the inclusivity and versatility that define the HOKA brand.

Revolutionary BONDI 9: A New Era in Performance Footwear

HOKA BONDI 9 A New Era in Performance Footwear
Lifestyle shot of the BONDI 9 shoe, taken during the launch at TRX Raintree Plaza.

The BONDI 9 represents a significant evolution in HOKA’s iconic Bondi series. First introduced in 2011, the Bondi line quickly gained a reputation for redefining comfort and performance in the running industry.

The BONDI 9 builds on this legacy with groundbreaking advancements in design and technology.

Featuring a supercritical foamed EVA midsole, the BONDI 9 delivers unmatched cushioning, resilience, and a dynamic ride. The updated rearfoot-focused Active Foot Frame™ enhances support and stability, making it ideal for runners of all levels.

The refined MetaRocker™ geometry and an additional 2mm of stack height ensure a smoother, plush experience with every step.

Other standout features include a structured knit upper for zonal breathability, a 3D-moulded collar for added comfort, and a durable rubber outsole for superior traction and longevity.

This new addition is designed for anyone—whether you’re an elite athlete chasing your next marathon goal or someone looking for the perfect footwear for daily activities. The BONDI 9’s advanced comfort technology sets a new standard in performance footwear.

Immersive “EVERYBODY BONDI” Activation

The “EVERYBODY BONDI” Activation at Raintree Plaza will provide an immersive experience where attendees can explore the cutting-edge features of the BONDI 9.

Visitors can test the shoe’s revolutionary design through interactive zones and participate in engaging activities designed to showcase the inclusivity and versatility of the Bondi franchise.

The event highlights HOKA’s mission to empower movement for all, emphasizing that running, walking, and fitness are accessible to everyone, regardless of age or skill level.

This inclusivity is central to HOKA’s philosophy, making the brand a pioneer in bridging the gap between high-performance sportswear and everyday comfort.

Expanding HOKA’s Footprint in Malaysia

HOKA’s commitment to Malaysia goes beyond the BONDI 9 launch. In partnership with CRC Sport and REV Edition, HOKA is set to expand its presence across the country.

The brand plans to open three to four new stores within the next two years, focusing on key locations in Peninsular Malaysia. This expansion strategy underscores HOKA’s dedication to bringing its innovative footwear to more Malaysians.

The BONDI 9 will also be available at HOKA’s flagship store at The Exchange TRX and online at HOKA.com, ensuring easy access for customers nationwide.

A Brand Built on Inclusivity and Performance

The BONDI 9 and the EVERYBODY BONDI Activation

The BONDI 9 and the ‘EVERYBODY BONDI’ Activation embody HOKA’s mission to empower movement for all,” said Tim Tham, Marketing & E-Commerce Director.

“This iconic shoe offers a perfect blend of comfort and performance, making it ideal for everyone, from seasoned runners to those navigating everyday life.”

Ty Chirathivat, CEO of Central Brand and Specialty Group, added,

“The launch of the BONDI 9 is a pivotal moment for HOKA in Malaysia. Our goal is to strengthen our presence by opening new stores and expanding our distribution network through trusted partners.”

Why the BONDI 9 Matters

The BONDI 9 is more than just a shoe; it’s a testament to HOKA’s relentless pursuit of innovation and inclusivity. With features that cater to diverse needs, the BONDI 9 bridges the gap between performance and accessibility.

Whether you’re a runner, a fitness enthusiast, or someone seeking all-day comfort, this shoe delivers unparalleled performance.

For Malaysians eager to experience this revolution in footwear, the “EVERYBODY BONDI” Activation at TRX is a must-visit. Attendees can test the BONDI 9, learn about its advanced features, and celebrate the inclusivity that defines HOKA.

Don’t miss the opportunity to be part of this exciting event and discover why the BONDI 9 is the future of performance footwear.

Visit Raintree Plaza, TRX, from January 15 to 19, 2025, or shop online at HOKA.com. Let the BONDI 9 redefine how you move.

Leave a Reply

Your email address will not be published. Required fields are marked *