HUAWEI has officially introduced the HUAWEI Pura 90s Series and the all-new HUAWEI FreeClip 2 S to the Malaysian market, just weeks after their global debut.
Designed to deliver flagship mobile photography, intelligent AI-powered experiences, seamless connectivity, and premium audio, the latest devices are set to appeal to photography enthusiasts, professionals, and everyday users alike.
Available nationwide starting 24 July 2026, the HUAWEI Pura 90s Series combines cutting-edge hardware with Huawei’s latest AI innovations, making it one of the company’s most impressive smartphone line-ups to date.
Flagship Camera System Built for Every Photography Enthusiast
The biggest highlight of the HUAWEI Pura 90s Series is undoubtedly its advanced imaging capabilities.
Leading the lineup is the HUAWEI Pura 90s Pro Max, equipped with an industry-leading 200MP Ultra Large Sensor Telephoto Camera featuring a 1/1.28-inch RYYB sensor.
Together with 4x optical zoom, Optical Image Stabilisation (OIS), and the ability to capture 20x HEX Telephoto Video, users can photograph distant subjects with remarkable clarity while maintaining excellent detail.
Complementing the telephoto lens is Huawei’s Ultra Lighting HDR Camera capable of delivering up to 16EV dynamic range, allowing users to capture vibrant photos even in challenging lighting conditions.
Meanwhile, the HUAWEI Pura 90s Pro focuses on versatility with its Ultra Lighting Macro Telephoto Camera that supports a minimum focusing distance of just 5cm. Paired with a powerful 50MP Ultra Lighting Main Camera, it enables stunning close-up photography while producing detailed everyday shots.
AI Photography Makes Every Shot Smarter
Beyond impressive hardware, Huawei has enhanced the photography experience through a suite of intelligent AI features.
Users can enjoy AI Composition, which automatically improves framing to create more balanced photographs. AI De-Glare effectively removes unwanted reflections, making it especially useful when photographing through glass or windows.
Photo editing also becomes significantly easier with AI Move and AI Remove, allowing users to reposition, resize, or erase unwanted subjects directly within the gallery.
Another standout feature is AI Best Expression, which intelligently analyses multiple group shots and selects the best facial expressions from each frame to produce the perfect group photo.
To ensure colours remain natural and true-to-life, Huawei also incorporates its Second Generation True-to-Colour Camera, delivering realistic colour reproduction across different environments.
EMUI 16 Brings Smarter Everyday Experiences
Running on EMUI 16 based on Android 16, the HUAWEI Pura 90s Series delivers an upgraded software experience that improves productivity and cross-device connectivity.
One of its most practical additions is the Petal InterConnect App, allowing users to transfer photos, videos and documents seamlessly between Huawei devices and iPhones. This cross-platform compatibility makes file sharing much more convenient for users operating across different ecosystems.
Huawei’s ecosystem also includes the Celia AI Assistant alongside HUAWEI AppGallery, providing smarter voice interactions, enhanced productivity tools, and access to an expanding library of applications.
Whether browsing the web, sharing files, or managing everyday tasks, the software experience feels increasingly connected and intuitive.
Premium Design Meets Long-Lasting Battery Life
Huawei continues its tradition of combining elegant aesthetics with premium craftsmanship.
The HUAWEI Pura 90s Pro Max is available in four attractive colours:
- Orange Ocean
- Blaze Purple
- Blush Gold
- Graphite Black
Among them, the Orange Ocean edition introduces Huawei’s industry-first Dual-Tone Gradient Mid-Frame, giving the smartphone a distinctive premium appearance.
The HUAWEI Pura 90s Pro comes in:
- Guava Soda
- Orange Soda
- Mulberry Black
- Coconut White
Both smartphones feature a massive 6,000mAh battery, ensuring users can comfortably last throughout the day.
Charging speeds are equally impressive:
- Pura 90s Pro Max: 100W wired and 80W wireless HUAWEI SuperCharge
- Pura 90s Pro: 66W wired and 50W wireless charging
The Pro Max also features Anti-Reflection Scratch-Resistant Kunlun Glass, offering improved durability while reducing screen glare for a better viewing experience outdoors.
Pura Trip Photography Campaign Celebrates Malaysia’s Beauty
To mark the Malaysian launch, Huawei has also introduced the Pura Trip Photography Campaign, encouraging Malaysians to showcase the country’s breathtaking landscapes, culture and travel destinations.
Running until 16 August 2026, participants simply need to capture their favourite “Discover Truly Malaysia” moments using the HUAWEI Pura 90 Series, upload the photos to Instagram, follow and tag @huaweimobilemy, and include the hashtags #PuraTripMY, #HUAWEIXMAGEMY2026, and #HUAWEIXMAGE.
Lucky participants stand a chance to win their very own HUAWEI Pura 90 Series smartphone.
The campaign was officially launched by Yang Berhormat Dato’ Sri Tiong King Sing, Minister of Tourism, Arts and Culture (MOTAC), together with En. Mohd Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, highlighting Huawei’s commitment to promoting local tourism through mobile photography.
Attractive Launch Promotions for Malaysian Buyers
The HUAWEI Pura 90s Series will be available from 24 July 2026, with prices starting from RM3,699 after rebate at HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop,
Early buyers can enjoy free gifts worth up to RM3,076, including:
- Limited voucher worth up to RM400
- Mystery gift worth RM999
- HUAWEI Pura 90s Premium Service Package worth RM1,677
The premium service package includes accidental damage protection, unlimited battery replacement for one year, APAC & MEA warranty coverage, complimentary screen protector replacements, and exclusive VIP customer service.
Huawei has also partnered with Malaysia Airlines, allowing eligible HUAWEI Pura 90s users to enjoy 10% discounts on selected flights. Customers purchasing through SPayLater can also receive 10% cashback, capped at RM200 with a minimum spend of RM2,000.
HUAWEI FreeClip 2 S Completes the Ecosystem
Alongside the smartphone launch, Huawei introduced the HUAWEI FreeClip 2 S, offering a stylish open-ear listening experience.
Available in Deepsea Blue and Space Silver, the earbuds feature Huawei’s elegant Luminous Aesthetics design, complete with a refined Luminous Charging Case.
Its upgraded Airy C-Bridge design ensures greater comfort for extended wear while maintaining awareness of surrounding sounds—making it ideal for commuting, working, or exercising without sacrificing audio quality.
Priced at RM899, the HUAWEI FreeClip 2 S is now available via all HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop, with free gifts worth up to RM318, including a 1-year loss care service and a 1-year APAC warranty.
With its groundbreaking 200MP telephoto camera, intelligent AI photography tools, premium design, and enhanced software ecosystem, the HUAWEI Pura 90s Series is positioned as one of the strongest flagship smartphone releases in Malaysia this year.
Combined with generous launch promotions, exclusive travel benefits, and the stylish HUAWEI FreeClip 2 S, Huawei offers consumers a compelling ecosystem that goes beyond just a smartphone. Whether you’re passionate about mobile photography, productivity, or everyday entertainment, the HUAWEI Pura 90s Series delivers a flagship experience worthy of consideration in 2026.
For more information on Huawei’s latest devices, please visit the HUAWEI Official Website, HUAWEI Official Facebook Page, or Instagram.
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