Homegrown ice cream brand Inside Scoop is inviting Malaysians to embark on a delicious journey across the country with its latest “Rasa-Rasa Malaysia” collection.
Launched in celebration of Visit Malaysia 2026, this limited-edition series features six unique flavours inspired by the rich culinary heritage of different Malaysian states.
The launch event, held at the Taman Tun Dr Ismail outlet, was officiated by representatives from Tourism Malaysia, highlighting the collection’s role in promoting local culture through food.
Celebrating Malaysia’s Diverse Culinary Heritage
Since its beginnings in Bangsar, Inside Scoop has built a reputation for crafting innovative, locally inspired ice cream flavours. With the “Rasa-Rasa Malaysia” collection, the brand takes this concept even further by showcasing the unique tastes and stories that define each state.
Each flavour is carefully crafted using authentic Malaysian ingredients, turning every scoop into a sensory experience that reflects the identity of its origin. From bustling urban flavours to heritage-inspired recipes, the collection captures the essence of Malaysia’s diverse food culture.
“Rasa-Rasa Malaysia” Six Unique Flavours Inspired by the States
The collection introduces six distinct flavours, each representing a different region of Malaysia:
- Affogato (Johor): Inspired by Muar’s famous Liberica coffee, this flavour delivers a bold and aromatic experience, blending rich coffee notes with creamy indulgence.
- Dark Chocolate Banana (Kelantan): A decadent combination of 70% dark chocolate and sweet berangan bananas, showcasing the earthy and rich flavours of the East Coast.
- Dodol Musang King (Melaka): A tribute to heritage desserts, this flavour combines traditional dodol with the luxurious taste of Musang King durian.
- Gula Apong Tiramisu (Sarawak): Featuring Sarawak’s iconic palm sugar, this creation offers a smoky caramel twist to the classic tiramisu profile.
- Moola Chocomalt Kaw Dinosaur (Kuala Lumpur & Selangor): A nostalgic nod to Malaysian mamak culture, delivering a rich and indulgent chocolate malt experience.
- Strawberry Lemonade (Pahang): A refreshing blend of zesty lemon and sweet Cameron Highlands strawberries, perfect for Malaysia’s tropical climate.
Together, these flavours transform a simple dessert into a journey across Malaysia’s landscapes, cultures, and traditions.
More Than Just Ice Cream
Beyond the flavours, Inside Scoop has added a creative twist to the experience. Each scoop is served in specially designed cup sleeves featuring illustrations inspired by the respective states, turning every purchase into a collectible keepsake.
Customers can also opt for the limited-edition Rasa-Rasa Pack, priced at RM70, which allows them to enjoy multiple flavours in one purchase—perfect for sharing with family and friends.
A Fun Travel-Inspired Experience
Adding to the excitement, the brand has introduced an interactive Ice Cream Passport activity. With every purchase of the Rasa-Rasa Pack, customers receive a limited-edition passport that encourages them to visit different Inside Scoop outlets nationwide.
Each outlet features a unique stamp design, allowing customers to collect stamps as they explore. This initiative transforms the ice cream experience into a fun, travel-inspired adventure, aligning perfectly with the Visit Malaysia 2026 theme.
Inspiring Travel Through Taste
According to Inside Scoop’s co-founder, every Malaysian state carries a unique flavour that represents “home.” Through this collection, the brand hopes to inspire Malaysians not only to enjoy these flavours but also to explore the destinations behind them.
By connecting food with travel, the “Rasa-Rasa Malaysia” collection bridges the gap between culinary appreciation and cultural discovery, encouraging people to rediscover the beauty of Malaysia.
The “Rasa-Rasa Malaysia” collection will be available at all Inside Scoop outlets nationwide from 6 April to 11 May 2026. With its limited-time availability, ice cream lovers are encouraged to act quickly and experience these uniquely Malaysian flavours before they are gone.
Whether you are a foodie, a traveller, or simply someone who loves ice cream, this collection offers a refreshing way to celebrate Malaysia’s rich heritage—one scoop at a time.
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