iQIYI International has made a strategic move to deepen its presence in global markets by naming rising Chinese actor Chen Zheyuan as its official Global Ambassador.
The announcement comes alongside the unveiling of “iQIYI Starship”, a new international campaign focused on promoting premium Chinese content across the globe. The initiative will debut with major events in Bangkok and Jakarta later this month.
A Star with International Appeal
Chen Zheyuan has become one of China’s most beloved young actors, gaining a dedicated fanbase for his performances in hit dramas such as Hidden Love, Handsome Siblings, The White Olive Tree, and The Darkness and Dawn.
His roles often blend romance, action, and emotional depth, captivating audiences in both domestic and overseas markets—especially in Southeast Asia, where Chinese entertainment is seeing a rapid rise in popularity.
Through his longstanding collaboration with iQIYI, Chen has not only showcased his acting talent but has also built a public image that resonates with a wide audience.
His relatable on-screen presence and off-screen charisma make him the ideal choice to lead iQIYI’s efforts in reaching global viewers.
A Strategic Appointment for Global Expansion
As part of his ambassadorship, Chen Zheyuan will play a central role in iQIYI’s international growth plans. According to Li Kaichen (KC Li), Vice President and Head of APAC & Middle East at iQIYI,
“This collaboration with Chen Zheyuan will effectively boost our brand influence in the global market, allowing more international viewers to discover and appreciate high-quality Chinese content.”
By leveraging Chen’s global fanbase, iQIYI aims to strengthen its brand positioning in Asia and beyond, promoting not only its streaming platform but also the rich storytelling found in Chinese dramas, films, and variety shows.
Introducing the “iQIYI Starship” Campaign
To support this expansion, iQIYI is launching the “iQIYI Starship” initiative—a global campaign that combines fan engagement, promotional events, and regional partnerships to spread Chinese entertainment culture.
The campaign will kick off with two major events:
- June 29, 2025 – Meet & Greet with Chen Zheyuan in Bangkok, Thailand
- June 30, 2025 – Telkomsel & iQIYI Strategic Partnership + iQIYI Indonesia Launching Event in Jakarta, Indonesia
These events are expected to draw thousands of fans and media attention, offering opportunities for direct interaction between Chen and his Southeast Asian fans while also highlighting iQIYI’s commitment to localizing content and enhancing user experience.
Notably, the Jakarta event will serve as the official launch of iQIYI Indonesia, underscoring the platform’s focus on building a localized content ecosystem and expanding its membership services in the country.
Chen Zheyuan: Bridging Cultures Through Content
In response to his new role, Chen expressed deep appreciation for the opportunity to connect with global audiences.
“I’m honored to be appointed as iQIYI International’s Global Ambassador. Through the ‘iQIYI Starship’ initiative, I hope to bring more outstanding Chinese content to global audiences and look forward to deeper cultural exchange and engagement,” he said.
His statement reflects a growing sentiment in Chinese entertainment—that of using media as a bridge between cultures, and actors like Chen are at the forefront of this mission.
In line with the campaign, iQIYI International also launched its membership recruitment drive on June 16, 2025, inviting more users to subscribe and enjoy premium content with exclusive benefits.
This move supports iQIYI’s wider effort to gain traction in competitive streaming markets by offering differentiated content, original productions, and local partnerships.
More announcements and events under the “iQIYI Starship” banner are expected in the coming months, with additional countries and celebrity ambassadors likely to be added to the initiative.
With Chen Zheyuan at the helm of the “iQIYI Starship” campaign, iQIYI is positioning itself as a major contender in the global streaming arena.
The company’s strategy to combine star power, regional partnerships, and localized content marks a bold step in showcasing the richness of Chinese storytelling to the world.
Fans of Chen and lovers of Asian entertainment alike can look forward to exciting new content, deeper fan engagement, and more unforgettable moments as iQIYI continues its global expansion.
Keywords:
- Chen Zheyuan iQIYI
- iQIYI Global Ambassador
- iQIYI Starship campaign
- iQIYI Bangkok Jakarta events
- Chinese drama streaming
- iQIYI Indonesia launch
- Chen Zheyuan fan meeting
- iQIYI International expansion
- iQIYI Southeast Asia 2025
- Hidden Love actor ambassador
