Kravve.co – a food and beverages online platform, that aims to empowers the lower income group to make a living through monetizing their culinary skills by welcoming them opportunity to make income through their platform.
In light of recent comments from the Entrepreneur Development Minister Redzuan Yusof that the reason for those who are in low-income (B40) group are reluctant to become entrepreneurs are due to the lack of confidence in their own capability, Teh Yong Lin, Co-Founder of a Malaysian based social enterprise – Kravve.co, believes that there could be underlying reasons that caused that.
Aligning with the national agenda to reduce the B40 segment and to encourage more entrepreneurs to startup their own business, Teh along with his fellow co-founders, Heah Wen Juin and Chong Hoong Wei started Kravve.co – an impact driven online platform where Malaysians can shop for locally-handmade Malaysian delicacies with a mission to empower the lower income group to make a living through monetising their culinary skills.
KRAVVE.CO: A second chance for the B40
With Kravve.co, Teh hopes to allow home-chefs from low-income lines to be able to give themselves and their family a financial boost by way of selling the products of their skills online.
The platform having operated for just 12 months has already helped their home-chefs to generate more than RM500, 000 of income, from approximately 100 active users.
Kravve.co has also been organizing classes to help their sellers to learn about the importance of packaging, quality control of food items, photography and how to price and market their items via an e-commerce platform, to further assist their sellers to make a business out of their artistry.
Their ultimate goal is to make a difference in society and open up opportunities for such home-chefs to learn the basics of selling their products online and become entrepreneurs in their own right.
“We have home-chefs who are single mother, single handedly raising two children, managed to improve their monthly income from an average of RM1,050 to RM2,200, and we are determined to empower 10,000 more of them in the next 5 years”, – Teh Yong Lin, Co-Founder of Kravve.co
Changing Lives, One Click at a Time
Till date, the social enterprise has impacted more than 300 home-chefs with more than 1,000 products listed on the site at one point.
Kravve.co hopes that its noble efforts would be made known to more local home chefs throughout Malaysia so that they can also have a slice of the market and begin paving their way towards being a self-made, artisan food entrepreneur.
The company is boasted to have over 500 types of homemade goodies now, and offers a very unique selection of homemade products like Musang King Kaya, Almond Butter, Cinnamon Apple Chips, Lactation Cookies. The selections span across categories like cooking condiments, snacks, cookies, spreads, deli meats, dried fruits and even festive treats like Mooncakes.
And if you want to be part of this movement of changing lives, one click at a time, Kravve.co is having a special event from the 15th – 21st of June where 10 lucky winners will stand to win RM 500 worth of homemade goodies, just by adding them to cart.
