Ramadan is a time of reflection, kindness, and giving back to the community. This year, Lotus’s Malaysia has once again demonstrated its commitment to spreading joy and smiles through its fourth annual #KitakanJiran Ramadan Cookout.
As part of the ongoing ‘Senyuman Paling Bernilai’ campaign, this initiative provided nutritious iftar meals and essential necessities to thousands of Malaysians in need.
Bringing Communities Together: The #KitakanJiran Ramadan Cookout
Held at Lotus’s Kajang, the Ramadan Cookout was made possible through a collaboration with Food Aid Foundation, a long-standing charity partner.
The event saw over 60 dedicated volunteers from Lotus’s Malaysia and Food Aid Foundation come together to prepare and distribute hot iftar meals to 600 community members.
The beneficiaries of this initiative included residents from multiple welfare homes such as :
- Pusat Jagaan Insan Nur Cahaya,
- Pertubuhan Ikhlas Malaysia,
- Pusat Jagaan Sinar Cahaya,
- Pusat Jagaan Mahmudah Malaysia,
- Persatuan Kebajikan Siti Nor Aini,
- Pertubuhan Kebajikan & Bimbingan At-Taqwa, and
- Pusat Jagaan Al-Fikrah.
Additionally, 100 children from Pertubuhan Kebajikan Rumah Pusat Pengasih Warga Prihatin and Pertubuhan Kebajikan Ehsan Ash-Shakur were invited for a special evening featuring interactive sessions with Malaysia’s beloved animated characters Omar & Hana, followed by iftar and Maghrib prayers at Surau Saujana Impian.
A Unified Effort: The Power of Partnerships
Lotus’s Malaysia’s commitment to helping vulnerable communities was further strengthened by the generous support of several brand partners, including:
- Adabi Consumer Industries Sdn. Bhd. (Adabi)
- Coca-Cola Refreshments (M) Sdn. Bhd. (Minute Maid & Fuze Tea)
- Fraser & Neave (Malaya) Sdn. Bhd. (100 Plus)
- Mondelēz Malaysia Sales Sdn. Bhd. (Cadbury)
- Etika Sdn. Bhd. (Tropicana)
- Unilever (Malaysia) Holdings Sdn. Bhd. (Lady’s Choice, Knorr)
- Nestlé (Malaysia) Berhad (Maggi)
Mall tenants also joined in, with contributions from Kings Confectionery, Bata Primavera, G-One Trading (Playland), Gintell, and Moliform Sdn. Bhd..
Their support enabled Lotus’s volunteers, in collaboration with Maggi, to distribute 1,200 bowls of bubur lambuk to shoppers at Lotus’s Kajang.
Beyond the Cookout: Nationwide Donations Making a Difference
The #KitakanJiran Ramadan initiative extended beyond the cookout with a month-long donation drive, ensuring continuous support for those in need.
With the help of brand partners, Lotus’s Malaysia successfully distributed an estimated RM250,000 worth of essential items, including fresh whole chickens, staple commodities, beverages, confectionery, and sauces.
These contributions reached over 16,000 individuals across 40 mosques in Peninsular Malaysia.
#Cadberi Goodness Station: Encouraging Public Contributions
In partnership with Mondelez Malaysia (Cadbury), Lotus’s Malaysia launched the #Cadberi Goodness Station at 23 selected Lotus’s malls.
Running from 1 March to 30 April 2025, this initiative encourages customers to donate essential items such as dry food, cooking oil, and hygiene products, which will be distributed through Food Aid Foundation.
To express gratitude, donors receive a Cadbury chocolate bar upon submitting proof of their donation via the QR code on the collection bins.
Exclusive Ramadan & Raya Promotions
To further support Malaysians in their Ramadan and Hari Raya preparations, Lotus’s Malaysia introduced the Senyuman Paling Bernilai Ramadan-Raya 2025 campaign.
The campaign offers exciting promotions and activities, including:
- Up to 50% discounts on 4,500 items across multiple categories.
- Raya World events at 32 Lotus’s stores, featuring engaging family-friendly activities.
- Affordable RAHMAH apparel (priced between RM35 – RM89) available at 53 stores.
- Exciting rewards through the Tap-Tap Ketupat Game and My Debit Syiokkk Raya Campaign, with prizes worth over RM1 million.
Omar & Hana Meet & Greet at Lotus’s Kajang
Adding to the festive cheer, Omar & Hana will be making a special appearance at Lotus’s Kajang from 20 March to 30 March 2025.
Families can look forward to meet-and-greet sessions, interactive games, and fun art and craft activities such as Find the Sampul Raya Game, Omar & Hana On Duty Game, pelita lamp crafting, and colouring sessions.
Lotus’s Malaysia continues to set an inspiring example of how corporate social responsibility can make a real difference in the lives of Malaysians.
Through #KitakanJiran and the Senyuman Paling Bernilai campaign, they have created impactful initiatives that bring communities together, provide essential aid, and spread happiness during this holy month.
For more details on Lotus’s Malaysia’s Senyuman Paling Bernilai Ramadan-Raya 2025 campaign, visit their official Facebook page at Lotus’s Malaysia.
Keywords:
- Ramadan community support
- Lotus’s Malaysia Ramadan initiative
- #KitakanJiran cookout 2025
- Iftar meal donations Malaysia
- Senyuman Paling Bernilai campaign
- Lotus’s Malaysia corporate social responsibility
- Omar & Hana meet and greet 2025
- Lotus’s Malaysia promotions 2025
- Cadbury Goodness Station donations
- Raya World events at Lotus’s
With initiatives like these, Lotus’s Malaysia continues to be a brand that truly cares for the community, making Ramadan a more meaningful and joyous occasion for everyone. ✨
