Ramadan is a time of reflection, gratitude, and generosity. This year, Lotus’s Malaysia, in collaboration with philanthropic organisations and corporate partners, has launched a month-long donation drive under the theme “Senyuman Paling Bernilai.”
This initiative aims to support vulnerable Muslim communities across Malaysia, ensuring they can experience a fulfilling and nutritious Ramadan.
Uniting for a Greater Cause
As part of its #KitakanJiran corporate social responsibility (CSR) programme, Lotus’s Malaysia has teamed up with Coca-Cola Refreshments (Malaysia) Sdn. Bhd. through its Act of Kindness initiative.
This collaboration will provide essential aid to 200 underprivileged Muslim families via their local mosques. Each family will receive a fresh whole chicken and RM250 worth of staple food supplies, helping them observe fasting with nutritious meals throughout Ramadan.
The first phase of donations took place on the 10th day of Ramadan at Masjid Sembilang, Seberang Jaya. In the following weeks, more families in Rawang, Bandar Puteri Bangi, and Kota Bharu will receive similar assistance.
The initiative embodies the spirit of giving, bringing together volunteers and business partners for a common humanitarian purpose.
A Nationwide Effort to Uplift Communities
With its extensive network across Malaysia, Lotus’s Malaysia is dedicated to reaching as many people as possible.
This year, the donation drive will cover 40 different locations, directly impacting the lives of over 16,000 individuals in need. The initiative is made possible through generous contributions from several renowned brands, including:
- Coca-Cola
- PK Agro-Industrial Products Sdn. Bhd.
- Fraser & Neave (SEASONS)
- Mondelēz Malaysia (Cadbury)
- Etika Sdn. Bhd. (Tropicana)
- Unilever Malaysia (Lady’s Choice, Knorr)
- Adabi Consumer Industries Sdn. Bhd. (Adabi)
Collectively, the total value of donations, including fresh whole chicken, essential food supplies, beverages, confectionery, and sauces, is estimated at RM250,000.
Volunteer Efforts: Making a Difference
This campaign is not just about donations; it is also about the spirit of volunteerism. Over 220 volunteers from Lotus’s Malaysia, its business partners, and local communities are actively involved in delivering aid to those in need.
Their dedication ensures that every contribution reaches its intended recipients, fostering a sense of unity and compassion.
Hanim Hamdan, Head of Communications and Sustainability at Lotus’s Malaysia, emphasized the significance of such initiatives:
“The opportunity to do good never fails to bring people together. A month-long donation drive like this helps provide our #KitakanJiran volunteers and business partners with a united sense of purpose and fulfillment, especially in Ramadan.”
Ramadan Cookout: Sharing Warm Meals
In addition to distributing food supplies, Lotus’s Malaysia continues its annual Ramadan Cookout programme. This initiative involves preparing 600 freshly cooked hot meals, which are then distributed to those in need.
The effort is supported by long-time charity partner Food Aid Foundation alongside brand sponsors. The cookout serves as another avenue for spreading joy and ensuring that more people can enjoy a wholesome meal during the holy month.
Encouraging Acts of Kindness
Ramadan is a time for selflessness and generosity, and Lotus’s Malaysia exemplifies these values through its meaningful initiatives.
The company continues to prioritize community support and corporate social responsibility, making a lasting impact on society.
With this effort, thousands of Malaysians can observe Ramadan with dignity and ease, proving that acts of kindness, big or small, can bring smiles to many faces.
Keywords:
- Lotus’s Malaysia Ramadan charity
- #KitakanJiran CSR program
- Ramadan donation drive Malaysia
- Acts of kindness during Ramadan
- Charity programs in Malaysia 2025
- Helping communities in Ramadan
- Corporate social responsibility Malaysia
- Lotus’s and Coca-Cola Ramadan campaign
By sharing this heartwarming initiative, Lotus’s Malaysia continues to inspire individuals and businesses alike to contribute to the well-being of their communities.
As we embrace the spirit of Ramadan, let us remember that even the smallest act of kindness can make a world of difference.
To learn more about our sustainability efforts, do visit https://corp.lotuss.com.my/
