Chocolate lovers, families, and curious visitors have a new reason to visit the Curve this June as the popular shopping destination hosts its inaugural Malaysia Choco Fest.
Taking place from 25 to 28 June 2026 at the Centre Court, the four-day celebration invites visitors to explore Malaysia’s rich cocoa heritage through a unique blend of education, entertainment, and interactive experiences.
Organised in collaboration with industry partners including the Lembaga Koko Malaysia, Cadbury Dairy Milk Malaysia, and Tourism Selangor, Malaysia Choco Fest aims to showcase the journey of cocoa from bean to bar while highlighting the craftsmanship and innovation behind Malaysia’s growing chocolate industry.
A Sweet Celebration of Malaysian Cocoa
While chocolate is often associated with indulgence and enjoyment, Malaysia Choco Fest goes beyond simply offering sweet treats. The festival serves as an educational platform where visitors can gain a deeper understanding of Malaysia’s cocoa industry and its contribution to the local economy.
Through product showcases, interactive exhibits, and hands-on learning experiences, guests can discover how cocoa is cultivated, processed, and transformed into the chocolates enjoyed by millions around the world.
Experts from the Lembaga Koko Malaysia will be on hand to guide visitors through the fascinating science behind cocoa farming and chocolate production, providing valuable insights into an industry that has become an important part of Malaysia’s agricultural heritage.
Bringing Communities Together Through Chocolate
According to the Curve’s management, the festival aligns with its ongoing commitment to creating meaningful lifestyle experiences that extend beyond traditional shopping.
Chocolate has long been associated with happiness, celebration, and togetherness. Recognising this universal appeal, the Curve has designed Malaysia Choco Fest as a family-friendly event where visitors of all ages can gather, learn, and create lasting memories together.
Whether attending with friends, children, or extended family members, visitors can enjoy a variety of experiences that encourage interaction and shared discovery.
Explore the Chocolate Marketplace
One of the festival’s biggest attractions is the Chocolate Marketplace, which features 20 carefully curated chocolate exhibitors selected by LKM alongside participation from Cadbury Dairy Milk Malaysia.
Visitors can browse an extensive selection of chocolate products, artisanal creations, innovative cocoa-based offerings, and specialty treats from local chocolate makers.
Chocolate Marketplace Highlights
| Feature | Experience |
|---|---|
| Chocolate Exhibitors | Explore products from 20 curated chocolate brands and producers |
| Artisan Creations | Discover handcrafted chocolates and specialty products |
| Sampling Opportunities | Taste a variety of chocolate products |
| Product Showcases | Learn about cocoa innovations and chocolate craftsmanship |
The marketplace offers a unique opportunity to support local chocolate businesses while discovering new flavours and products inspired by Malaysian cocoa.
Immersive Chocolate-Themed Zones
To create a truly memorable experience, the Curve has transformed several key areas of the mall into dedicated chocolate-themed attractions.
| Location | Theme |
|---|---|
| Centre Court | Choco Pavilion |
| The Street | Choco Dessert Lane |
| Piazza | Choco Factory |
In addition, visitors can explore several specialised zones designed to cater to different interests and age groups.
- Special Festival Zones
- Artisan Zone
- Kids’ Corner
- Sampling Area
- Chocolate Exhibition
Each zone has been carefully curated to celebrate the creativity, heritage, and craftsmanship that define the chocolate-making process.
The Chocolate Exhibition, in particular, offers valuable insights into Malaysia’s cocoa industry and the journey behind every chocolate product.
Exciting Activities for All Ages
Malaysia Choco Fest promises an action-packed schedule of activities throughout its four-day run.
Visitors can participate in interactive games, enjoy live chocolate-making demonstrations, and take part in engaging experiences suitable for both children and adults.
One of the standout attractions is the Chocolate Fantasy Runway Challenge organised by the Malaysia Association of Ethical Fashion Designers. This creative competition encourages participants to showcase their imagination through chocolate-inspired fashion concepts and designs.
Families can also look forward to appearances by the festival’s beloved mascot, Professor Koko, who is expected to delight younger visitors with educational and entertaining sessions throughout the event.
Golden Ticket Giveaways and Daily Rewards
Adding even more excitement to the festival is the daily Golden Ticket Giveaway campaign.
Lucky shoppers will stand a chance to win an impressive range of prizes, including:
- Prize Highlights
- MacBook Neo
- Instax Mini Camera
- Microwave Oven
- Refrigerator
- Additional Mystery Prizes
The giveaways provide visitors with extra incentives to participate in festival activities and engage with exhibitors throughout the event.
In addition, the Curve will distribute 100 exclusive goodie bags daily to registered shoppers during the four-day celebration, allowing guests to bring home special souvenirs and chocolate-themed treats.
More Than Just a Chocolate Festival
What sets Malaysia Choco Fest apart from many other lifestyle events is its focus on storytelling and education. Rather than simply showcasing chocolate products, the festival highlights the people, heritage, and craftsmanship behind every cocoa bean.
Visitors are encouraged to appreciate not only the final product but also the journey that begins on cocoa farms and ends with the chocolates found on store shelves.
This approach helps foster greater awareness of Malaysia’s cocoa industry while supporting local producers and encouraging future generations to learn more about the country’s agricultural achievements.
The debut of Malaysia Choco Fest at the Curve offers a refreshing and meaningful event experience that combines learning, creativity, entertainment, and family bonding. From immersive chocolate-themed zones and educational exhibitions to exciting giveaways and delicious chocolate creations, the festival provides something for everyone.
Whether you’re a dedicated chocolate enthusiast, a parent looking for a family-friendly weekend activity, or simply someone curious about Malaysia’s cocoa heritage, Malaysia Choco Fest delivers an experience that is both enjoyable and informative.
As every chocolate lover knows, every bite tells a story. At Malaysia Choco Fest 2026, visitors have the opportunity to discover those stories firsthand while creating sweet memories that will last long after the festival ends.
For more details on the Malaysia Choco Fest and upcoming events at the Curve, please visit www.thecurve.com.my
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