Marriott Bonvoy has partnered with renowned Malaysian fashion label KHATAM to launch “A Memory Etched In Time,” a special Ramadhan and Raya collaboration that blends contemporary fashion, traditional craftsmanship and signature Malaysian hospitality.
Running from 18 February to 20 March 2026, the collaboration takes place across selected Marriott Bonvoy hotels nationwide, offering guests and loyalty members a series of curated festive experiences.
These include Ramadan dining privileges, limited-edition festive gifts, and exclusive cross-brand rewards designed to elevate the spirit of togetherness during the holy month.
Celebrating Heritage Through Craft and Hospitality
Built upon shared values of storytelling, craftsmanship and meaningful human connections, the collaboration brings together KHATAM’s modern interpretation of heritage design with Marriott Bonvoy’s people-first hospitality approach.
This partnership reflects a deeper purpose beyond hospitality and fashion — creating memorable experiences rooted in Malaysian culture while celebrating Ramadhan and Raya traditions.
Masri, Senior Area Director of Operations, Indonesia and Malaysia, Marriott International, shared that hospitality serves as a powerful cultural connector.
He explained that the collaboration allows Marriott Bonvoy to celebrate the festive season in a way that feels personal and close to home, while creating meaningful value for guests and communities.
Exclusive KHATAM Designs Inspired by Malay Heritage
At the heart of the collaboration are two exclusive signature creations by KHATAM, designed specifically for Marriott Bonvoy.
Samping Tampuk Kecepu
Inspired by nature and Malay symbolism, the Tampuk Kecepu motif represents growth, renewal and continuity. The motif symbolises the moment a flower transforms into fruit, reflecting purpose and balance.
Crafted using luxurious brocade fabric with a soft sheen, the samping blends structure with elegance, making it a perfect complement to traditional Baju Melayu attire.
Artisan Clay Batik from Kelantan
Another highlight is the Artisan Clay Batik, handcrafted by master batik artisans from Kelantan.
Using traditional clay batik techniques, each piece is carefully created by hand. Every line, layer and finishing touch reflects patience, skill and heritage passed down through generations.
Each batik piece is unique, symbolising the passage of time and Malaysia’s rich artistic traditions.
Limited-Edition Raya Gifts and Festive Collectibles
As part of the campaign, KHATAM Loyalist members and Marriott Bonvoy members can purchase exclusive Raya items, including:
- Limited-edition Raya cookie boxes
- Special Sampul Raya
These items were designed by Malaysian artist Osman Akbar and capture the warmth, joy and togetherness of Eid celebrations.
The exclusive items are available only at selected hotels including:
- Putrajaya Marriott Hotel
- Aloft Kuala Lumpur Sentral
- The Westin Kuala Lumpur
Faces of Hospitality: Celebrating People Behind the Experience
Another meaningful highlight of the collaboration is Faces of Hospitality, a storytelling campaign that shines a spotlight on Marriott Bonvoy hotel associates.
Wearing KHATAM attire, hotel team members share their personal stories and daily experiences serving guests during Ramadhan.
The campaign offers a human perspective on hospitality while celebrating Malaysia’s multicultural identity and the people who make festive experiences memorable.
The series will be shared across both brands’ digital platforms throughout the festive period.
Exclusive Dining and Shopping Privileges for Members
The collaboration also introduces Breaking Fast in Style, offering exclusive cross-brand benefits.
KHATAM Loyalist members can enjoy:
- Up to 20% off Ramadan buffet dining at participating Marriott Bonvoy hotels
Meanwhile, Marriott Bonvoy members receive:
- 10% off selected KHATAM Raya collections
These exclusive privileges allow members to enjoy both fashion and dining experiences while celebrating Ramadhan and Raya.
A Long-Term Partnership Beyond Raya
Beyond the festive season, the collaboration will continue under the banner “Loyal to Tradition.”
This long-term partnership aims to integrate both loyalty ecosystems, offering members:
- Exclusive lifestyle collaborations
- Cross-brand rewards
- Limited-edition merchandise
- Special seasonal activations
Saiful Ridhwan Zulkifli, Head of Business Operations at KHATAM, shared that the collaboration reflects the brand’s commitment to balancing tradition with modern luxury.
He emphasised that every detail — from Sampul Raya to cookie boxes — was designed to reflect the shared philosophy of both brands.
Strengthening Malaysia’s Cultural and Lifestyle Experience
The Marriott Bonvoy and KHATAM collaboration represents more than a festive campaign. It demonstrates how fashion, hospitality and culture can come together to create meaningful experiences.
By blending heritage craftsmanship with premium hospitality, the partnership strengthens Malaysia’s position as a destination where tradition and modern lifestyle coexist harmoniously.
Through thoughtful design, curated experiences and community storytelling, the campaign celebrates the essence of Ramadhan and Raya — connection, gratitude and shared memories.
Visit marriottbonvoy.com for more information and download the Marriott Bonvoy app here. Travelers can connect with Marriott Bonvoy on Instagram, TikTok, YouTube, and Facebook.
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