Malaysia’s beloved retailer, MR D.I.Y., is adding a playful twist to this year’s Chinese New Year celebrations with its newly launched ‘Ular-lar’ campaign.
Designed to honor the Year of the Snake, this exciting initiative combines heartwarming storytelling, engaging activities, and exclusive promotions to spread festive cheer nationwide.
Heartfelt Storytelling with “The Family Trial”
At the heart of the ‘Ular-lar’ campaign is a captivating web film titled The Family Trial. This nearly eight-minute drama features renowned Hong Kong actor Benz Hui and explores themes of family unity and reconciliation.
Set in a quirky, courtroom-like environment, the story revolves around a humorous father-son feud over returning home for Chinese New Year.
The plot takes an emotional turn when the son discovers his father’s hidden illness, culminating in a heartfelt reunion dinner that beautifully underscores the enduring strength of family bonds.
The film has resonated deeply with Malaysian audiences, amassing over 11 million views across platforms such as YouTube, TikTok, Facebook, and Xiaohongshu within just days of its release.
Its blend of humor and poignancy has made it a must-watch for families this festive season.
Join the Festive Fun with ‘Ular-lar’ Dance Challenge
Adding to the festive excitement, MR D.I.Y. has introduced its first-ever Chinese New Year dance-themed music video, ‘Ular-lar’.
This vibrant music video captures the joyous spirit of the season and invites Malaysians to participate in a social media dance challenge.
Shoppers and fans can showcase their creativity and stand a chance to win attractive prizes. To watch the web film and music video, visit https://ularlar.mrdiy.com.
MR D.I.Y.’s Head of Marketing, Alex Goh, emphasized the importance of family and fun during the festive season. “Chinese New Year is about reuniting with loved ones and celebrating the spirit of togetherness,” he said.
“Our ‘Ular-lar’-themed program captures everything people love about the season – visiting each other’s homes, sharing good food, and enjoying memorable moments together. Through our ‘Family Trial’ web film and the ‘Ular-lar’ dance challenge, we’re bringing even more joy to this special occasion.”
Festive Activities and Promotions
True to its promise of ‘Always Low Prices’, MR D.I.Y. is offering over 100 Chinese New Year essentials at selected stores nationwide.
From festive décor to kitchenware and snacks, the retailer ensures Malaysians have access to affordable, high-quality items to prepare for the celebrations.
Additionally, MR D.I.Y. has curated a series of in-store activities to enhance the shopping experience. Shoppers can look forward to exciting events and giveaways at MR D.I.Y. PLUS outlets in Mid Valley, Kuala Lumpur; IPC Shopping Centre, Selangor; and Mid Valley Southkey, Johor Bahru.
The retailer is also organizing community outreach programs at care homes, spreading joy to those in need during this festive season.
Shop Online or In-Store
For added convenience, shoppers can explore MR D.I.Y.’s Chinese New Year offerings online at www.mrdiy.com or through its e-commerce platform, mrdiy.com.my.
Follow MR D.I.Y. on Facebook, Instagram, and TikTok for the latest updates, promotions, and festive highlights.
With its ‘Ular-lar’ campaign, MR D.I.Y. has successfully blended the essence of Chinese New Year—family, fun, and festivity—into a memorable celebration.
Whether through heartwarming stories, entertaining challenges, or budget-friendly festive essentials, MR D.I.Y. invites all Malaysians to join in the celebration and make this Chinese New Year truly oooh-la-la.
