The song is sung by Malaysian Reggae ambassador, Sasi The Don and current sensation Santesh Kumar who is known for his hit song Amalina.
The music video, #SeMudahABCD dials up the fact that users can find almost anything on Mudah.my – motorcycles, property, jobs, electronic items, cars and accessories.
The song lyrics, interlaced with Tamil chorus, communicates the ease of buying and selling almost anything, anywhere, conveniently through the Mudah.my app.
In the video, Sasi and Santesh take viewers through their journey on the Mudah app, where Sasi finds a great deal for a used car, while Santesh gets a secondhand motorbike he was looking for.
#SeMudahABCD was inspired by Sasi’s comeback single ABCD which was remixed and rearranged by Sasi The Don & D’Navigator.
“The festive season is a great time to engage with Malaysian to spread good cheer. #SeMudahABCD brings alive “Everything Also Mudah” philosophy by showing how effortlessly Malaysians can find, buy and sell almost everything, especially during Deepavali. We’re very excited to partner with Sasi and Santesh to bring this message to life.” – Andrew Pinto, Head of Marketing, Mudah.my
“The ABCD song was all about going back to basics. It was about celebrating the simple things in life. Together with Mudah.my, we had the idea to collaborate with our Malaysian breakout star Santesh to bring something new”, said Sasi.
With more than 8 million visits every month, Mudah.my remains the most visited marketplace platform for buying and selling in Malaysia. Malaysian’s can download the app, use the desktop or mobile version for free to find, buy and sell everything they need this season.