The future of child-friendly technology has officially arrived in Malaysia as myFirst unveils its first dual flagship experience stores.
Located at Sunway Pyramid and IOI City Mall, these innovative retail spaces mark a major milestone in the brand’s expansion while introducing a whole new way for families to explore technology together.
Officially opening on 1 May 2026, the stores are designed to go beyond traditional retail. Instead of simply browsing products, families can now step into an immersive environment where children and parents interact with technology in meaningful and engaging ways.
Designed for Play, Exploration and Connection
Unlike conventional electronics stores, the myFirst Experience Stores are built around interactive zones that encourage hands-on discovery. Each section represents a core aspect of the brand’s ecosystem, making technology both fun and accessible for children.
At the Connect zone, families can explore the myFirst Circle app alongside the FONE smartwatch series. These devices showcase features such as video calls, voice communication, and GPS tracking, giving parents peace of mind while allowing kids to stay connected safely.
Meanwhile, the Capture zone focuses on creativity through photography. Kids can experiment with instant print cameras, encouraging them to explore the world through their own lens and develop creative storytelling skills.
In the Create zone, children are invited to unleash their imagination using tools like the myFirst 3D Pen. This hands-on activity promotes learning through play, blending creativity with innovation in a way that feels natural and enjoyable.
Lastly, the Care zone highlights wellness-focused products such as the CareBuds Max, featuring a unique transparency mode designed specifically for children. This ensures kids can enjoy immersive audio experiences while remaining aware of their surroundings.
Technology Built for Families
The launch of these experience stores reflects a growing demand for purpose-built children’s technology in Malaysia. As more families look for safe and age-appropriate digital solutions, myFirst is positioning itself as a leader in this emerging category.
According to CEO and Founder G-Jay Yong, the goal was to create more than just a retail space. Instead, the vision was to develop an experience centre where families can better understand how technology supports safety, creativity, and connection.
This approach is especially relevant today, as parents become increasingly mindful of how their children interact with digital devices. By offering a curated ecosystem of products—from smartwatches and cameras to audio devices and creative tools—myFirst ensures that technology enhances rather than disrupts childhood development.
Strengthening Presence in Malaysia
Malaysia has been identified as a key growth market for myFirst, and the choice of locations reflects this strategy. Both Sunway Pyramid and IOI City Mall are known for their strong family-oriented audiences, making them ideal venues for introducing this new retail concept.
The brand has already established a presence through online platforms and retail partners such as Popular Holdings, Thunder Match Technology, and ALL IT Hypermarket. However, these flagship stores take the experience a step further by allowing customers to interact directly with products before making a purchase.
Grand Opening Celebration for Families
To celebrate the launch, myFirst is hosting a special Grand Opening event from 1 to 3 May 2026 at both locations. Families can look forward to a range of exciting activities and exclusive promotions.
Highlights include special discounts, lucky draw entries, and complimentary gifts for early shoppers. The first 100 visitors at the Sunway Pyramid outlet will also receive Häagen-Dazs ice cream vouchers, adding a fun and rewarding touch to the experience.
In addition, the event will feature a ribbon-cutting ceremony and a lively lion dance performance, creating a festive atmosphere for visitors of all ages.
A Step Forward for Kids’ Tech Innovation
The introduction of myFirst’s dual flagship experience stores signals a shift in how technology is presented to younger audiences. By combining education, creativity, and safety within a single ecosystem, the brand is redefining what it means to engage with tech as a family.
As demand for child-focused technology continues to grow, these experience centres offer a glimpse into the future—one where innovation is not only advanced but also thoughtfully designed for the next generation.
With more expansions planned across Malaysia, myFirst is set to play a key role in shaping the country’s evolving kids’ tech landscape, one interactive experience at a time.
. For more information, visit https://my.myfirst.tech/ or follow Instagram @myfirst.tech.my.
Keywords:
- myFirst Malaysia,
- kids tech ecosystem,
- myFirst Experience Store,
- Sunway Pyramid store,
- IOI City Mall tech store,
- kids smartwatch Malaysia,
- family tech retail,
- child-friendly technology Malaysia
