The worlds of music and snacking have come together in one of the biggest collaborations of 2026 as OREO and global pop sensation BTS unveil the highly anticipated Limited Edition OREO & BTS Cookies.
More than just a new flavour, this partnership celebrates Korean culture, cherished childhood memories, and the special bond between BTS and their fans around the world.
As BTS marks its 13th anniversary, the collaboration introduces a unique cookie experience inspired by the group’s roots while inviting fans to become part of a global movement unlike any other.
Available across more than 80 markets worldwide, the launch represents BTS’s first-ever global partnership with a snacking brand and further strengthens OREO’s position as a brand that continues to create memorable cultural moments.
A Collaboration Years in the Making
For millions of fans worldwide, BTS is more than just a music group. Consisting of BTS members RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook, the group has become a global cultural phenomenon that transcends music, fashion, and entertainment.
The partnership with OREO carries a personal significance for the members. According to BTS, OREO cookies were a favourite snack throughout their childhood and remain a staple during studio sessions today. This shared history made the collaboration feel authentic and meaningful rather than simply another commercial partnership.
The result is a product that allows BTS to share a small piece of their Korean heritage with fans across the globe through a flavour inspired by one of South Korea’s most beloved street food treats.
Inspired by Korea’s Famous Hotteok
At the heart of the collaboration is a brand-new flavour created by BTS themselves.
The Limited Edition OREO & BTS Cookies feature a sweet crème inspired by hotteok, a traditional Korean street food that is especially popular during cooler seasons. Hotteok is a warm pancake typically filled with brown sugar, cinnamon, and nuts, offering a comforting and nostalgic taste that many Koreans associate with childhood memories.
OREO has transformed those flavours into a delicious brown sugar-pancake inspired crème sandwiched between its iconic chocolate cookies. The result is a unique flavour profile that blends familiar OREO indulgence with the comforting sweetness of Korean street food.
For BTS, this flavour represents home, family, and memories from their younger years.
The First-Ever Purple OREO Cookies
One of the most exciting aspects of the collaboration is the introduction of OREO’s first-ever purple cookies.
Purple holds a special meaning within the BTS community. The phrase “I Purple You,” popularised by BTS member Kim Tae-hyung, has become a symbol of trust, love, and support between BTS and their fanbase, known as ARMY.
The vibrant purple cookies serve as a tribute to fans who have supported the group throughout their journey and helped transform BTS into one of the world’s biggest music acts.
This thoughtful detail ensures the collaboration feels like a celebration of both BTS and the fans who have been part of their success story.
13 Unique Cookie Designs for 13 Years of BTS
The collaboration goes beyond flavour by introducing 13 exclusive cookie embossments personally designed by BTS.
Created to commemorate the group’s 13th anniversary, the embossments include references to BTS members, the iconic BTS light stick, and special symbols that fans will instantly recognise.
Among the most intriguing elements are three cookies that combine to reveal a hidden message dedicated to BTS fans. Collectors and ARMY members are encouraged to gather different cookies to uncover the complete message.
This collectible aspect adds another layer of excitement, making each pack feel like a treasure hunt for dedicated fans.
Building the World’s Largest Love Letter to BTS
The collaboration extends beyond the product itself through an ambitious global fan campaign.
Inspired by the long-standing tradition of BTS fans writing letters to express their appreciation, OREO is inviting fans worldwide to contribute to what it describes as the world’s largest love letter to BTS.
Fans can participate by scanning the QR code found on the packaging or visiting the campaign website to submit digital messages dedicated to the group.
As submissions arrive from around the globe, fans will also have the opportunity to read messages from fellow ARMY members and become part of a worldwide celebration of BTS’s impact.
Participants may also stand a chance to win exclusive BTS and OREO-themed prizes through the campaign.
Malaysia Gets an Exclusive Fan Experience
Malaysian fans will have the opportunity to experience the collaboration firsthand through a dedicated pop-up event at Sunway Pyramid.
Taking place from 8 to 14 June 2026 at the Blue Concourse, the activation will allow visitors to sample the new Hotteok-inspired cookies while immersing themselves in interactive BTS-themed experiences.
Fans can also submit their love letters directly at the event and participate in various activities designed around the collaboration.
In addition, shoppers who make qualifying purchases can redeem exclusive merchandise including OREO BTS stickers, OREO plates, and limited-edition OREO aprons while stocks last.
Bringing Culture, Food, and Fans Together
According to Simon Crowther, Managing Director for Malaysia and Singapore at Mondelēz International, the collaboration highlights how food can connect people through shared memories and cultural experiences.
By combining a globally recognised snack with flavours inspired by Korean traditions, OREO and BTS have created something that resonates beyond taste alone. The partnership celebrates creativity, friendship, and the simple moments that bring people together regardless of language or geography.
A Must-Have Collectible for BTS Fans
The Limited Edition OREO & BTS Cookies represent much more than a snack. They serve as a tribute to BTS’s journey over the past 13 years and a celebration of the passionate global community that has supported them every step of the way.
With exclusive purple cookies, collectible embossments, a unique Hotteok-inspired flavour, and a worldwide fan movement, the collaboration is set to become one of the most talked-about product launches of the year.
For Malaysian ARMY members and OREO fans alike, this limited-edition release offers a rare opportunity to experience a taste of Korea while participating in a global celebration of music, culture, and connection.
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