As anticipation builds for the FIFA World Cup 2026™, Malaysians now have even more reasons to celebrate. Rexona and Clear Men are bringing the excitement of the world’s biggest football tournament closer to home through a series of immersive fan activations, retail promotions, and limited-edition FIFA World Cup 2026™ product packs.
The campaign not only allows football fans to experience the energy of the tournament beyond the screen but also introduces innovative new products designed to help Malaysians stay fresh, confident, and ready for every moment.
Bringing the World Cup Spirit to Malaysian Fans
Football has long been one of Malaysia’s most beloved sports, uniting fans from different backgrounds through a shared passion for the beautiful game. Whether gathering with friends to watch matches or celebrating every goal with excitement, football continues to create unforgettable moments that bring communities together.
Recognising this passion, Rexona and Clear Men are creating opportunities for fans to engage with the FIFA World Cup 2026™ experience through a variety of on-ground events and activities.
Beginning in May, football enthusiasts can look forward to exciting experiences designed to capture the energy and spirit of the tournament while connecting with fellow fans across the country.
Rexona x Clear Men 3v3 Football Tournament Takes Over MyTOWN
One of the biggest highlights of the campaign is the Rexona x Clear Men 3v3 Football Tournament, taking place from 5 to 7 June 2026 at MyTOWN Shopping Centre in Kuala Lumpur.
The tournament promises three days of fast-paced street football action, bringing together players and fans for an exciting showcase of skill, teamwork, and competition.
Participants will compete for prizes worth RM6,000, while visitors can enjoy appearances by local football stars, including Malaysian national team player Safawi Rasid. The event will also feature freestyle football performances, interactive activities, and various fan engagement experiences designed to celebrate football culture.
For football enthusiasts, the tournament offers a unique opportunity to experience the excitement of the FIFA World Cup atmosphere in a local setting.
Cool Down at the Rexona Arctic Station
The football festivities continue with the Rexona Arctic Station, which will be held at Bukit Bintang MRT Station from 17 to 19 June 2026.
Designed as a refreshing escape from Malaysia’s tropical weather, the activation will feature cooling zones, product sampling opportunities, and football-themed challenges for visitors.
The experience aims to demonstrate how Rexona’s latest innovations help consumers stay cool and comfortable, even during high-energy activities and busy daily routines.
As temperatures rise and football excitement intensifies, the Arctic Station serves as a perfect example of how the brand is combining entertainment and product experiences in a meaningful way.
Introducing the New Rexona Men Arctic Rush Range
Alongside its FIFA World Cup 2026™ campaign, Rexona has launched the new Rexona Men Arctic Rush range, specifically designed to address the challenges of Malaysia’s hot and humid climate.
Sweat, body heat, and visible stains can often affect confidence and comfort throughout the day. The Arctic Rush range aims to tackle these concerns by delivering an instant cooling sensation and long-lasting protection.
According to Rexona, the new range provides a cooling effect of up to -20°C, helping users feel refreshed even during physically demanding activities.
The products also feature anti-stain technology and offer up to 72 hours of sweat and odour protection, making them suitable for active lifestyles and everyday use alike.
Whether participating in sports, commuting, or simply navigating a busy schedule, Rexona Men Arctic Rush is designed to help men stay fresh and confident throughout the day.
Clear Men Ultra Hydro Boost Focuses on Scalp Care
Complementing Rexona’s latest innovation is the launch of Clear Men Ultra Hydro Boost shampoo.
Designed for men who face scalp dryness caused by environmental factors and daily stress, the new formula combines anti-dandruff technology with advanced hydration benefits.
Clear Men states that the shampoo provides up to 10 times scalp hydration while helping remove up to 100% of dandruff and itchiness. By maintaining a healthy scalp barrier, users can enjoy improved scalp comfort and better overall hair health.
The shampoo also features a long-lasting fragrance designed to keep men feeling fresh for up to 24 hours, making it an ideal companion for active lifestyles.
As football fans prepare for the excitement of the FIFA World Cup season, Clear Men aims to ensure they stay comfortable and confident from kickoff to the final whistle.
Enhancing Every World Cup Moment
According to Farhana Mohd Nasir, Director of Marketing and Customer Strategy and Planning at Unilever Malaysia, football has a unique ability to unite people and create memorable experiences.
She explained that through the brands’ sponsorship of the FIFA World Cup 2026™, Rexona and Clear Men aim to bring those experiences closer to Malaysians while enhancing the enjoyment of the tournament.
At the same time, the brands recognise that these moments often involve high energy and intense activity. By introducing innovative products and engaging experiences, Rexona and Clear Men seek to support consumers through every stage of their daily lives.
More Excitement Ahead
The FIFA World Cup 2026™ campaign is only the beginning. Rexona and Clear Men have confirmed that more activities, promotions, and fan experiences will be announced in the coming months.
With football fever continuing to build worldwide, Malaysian fans can look forward to additional opportunities to celebrate the tournament while enjoying exclusive rewards and interactive experiences.
Through a combination of sports, innovation, and community engagement, Rexona and Clear Men are ensuring that Malaysians can stay cool, confident, and connected throughout one of the biggest sporting events in the world.
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