Get ready, Malaysia! Mountain Dew is supercharging the local esports scene with Dew Challenge 2025, a nationwide mobile gaming tournament packed with real-time MOBA action, electrifying gameplay, and community excitement.
With a massive RM750,000 prize pool, this on-ground tournament invites players and fans alike to celebrate the ever-growing gaming culture through four exhilarating qualifier events in Penang, Johor Bahru, and Kuala Lumpur.
Dew Challenge 2025: Where Gamers Rise
Organised by Mountain Dew, the Dew Challenge 2025 is more than just a gaming competition — it’s a celebration of esports, energy, and the unstoppable spirit of gamers.
At the heart of the event is the wildly popular Honor of Kings (HOK), a strategic multiplayer online battle arena (MOBA) game that has taken Malaysia by storm with over 1 million downloads in its first week.
Now, Mountain Dew brings the HOK battlefield to real life, giving 16 teams per location the chance to battle it out in a Best-of-One, single elimination format. Winners will not only take home RM5,000 cash, but also secure a coveted spot in the Dew Challenge Grand Finale.
Qualifier Dates and Locations
Mark your calendars for these action-packed weekends:
- 24–25 May: Straits Quay, Penang
- 31 May–1 June: Toppen Shopping Centre, Johor Bahru
- 14–15 June: Lalaport BBCC, Kuala Lumpur
- 21–22 June: Sunway Velocity Mall, Kuala Lumpur
Each venue transforms into an esports arena, complete with a live stage, cheering fans, and the intense atmosphere of competitive play.
More Than Just Matches: An Epic On-Ground Experience
Even if you’re not competing, there’s still plenty to love about Dew Challenge 2025. Each qualifier event doubles as a community celebration with something for everyone:
- Mountain Dew Sampling: Refresh and recharge with your favourite drink.
- ROG Gaming Showcase: Try the new ROG Phone 9 Series, equipped with a blazing Snapdragon processor, 185Hz display, and top-tier cooling system.
- Cosplay Stars On-Site: The COS-MIC Stars bring fan-favourite characters to life, posing for photos and hyping up the crowd.
From casual fans to die-hard gamers, everyone is welcome to soak in the energy and excitement of Malaysia’s boldest esports campaign to date.
Legendary Skins and Loot for Players
All shortlisted teams — 16 per location — will receive a Legendary HOK skin for their favourite characters. That’s not all: players who make it to the Grand Finale will compete for a share of RM750,000 in prizes, including:
- RM200,000 in cash
- RM250,000 in HOK in-game tokens
- RM300,000 in vouchers from partners like 4Fingers, Jollibee, and The Chicken Rice Shop
This prize structure reflects more than just competition — it shows appreciation for Malaysia’s vibrant esports community.
Interested in battling it out with Malaysia’s best? Registration is free and now open at www.dewchallenge.com. Due to expected high demand, selected teams will be chosen via a fair random draw, with all confirmed teams notified beforehand. Don’t wait — secure your spot and fight for glory!
Dew Challenge 2025 isn’t just another tournament. It’s part of a larger mission to empower Malaysian gamers, bring esports into everyday spaces, and celebrate the diversity of digital athletes. According to Amy Gan, VP of Marketing at Etika Sdn Bhd:
“Gaming today is a force that brings people closer, unites communities, and inspires the next generation of digital athletes. This isn’t just a tournament; it’s a rallying point for gamers across Malaysia to come together, compete live, and be part of something bigger than themselves.”
With partners like Tencent, ROG, and beloved food brands joining forces, Dew Challenge is setting a new benchmark in what esports events can be.
Honor of Kings: A MOBA That Speaks to Malaysians
One of the most successful mobile games globally, Honor of Kings continues to charm Malaysian fans through clever localisation. From catchy local slangs like “pasang” in its marketing campaign to exclusive skins like the Datuk Lee Chong Wei skin, the game creates a deep cultural connection with local players.
This collaboration with Mountain Dew amplifies that bond, offering gamers the chance to experience the universe of Honor of Kings on a whole new level — live, loud, and up close.
Whether you’re a competitive player looking for a breakthrough or a fan seeking fun and freebies, Dew Challenge 2025 has a space for you. Come for the intense MOBA battles, stay for the community vibes, and leave with memories, merchandise, and maybe even a legendary win.
So, do you have what it takes to dominate the battlefield?
Head over to dewchallenge.com and register today for your shot at esports glory and prizes worth RM750,000!
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