Samsung Electronics has announced a landmark collaboration with MUNCH, the renowned museum dedicated to Norwegian artist Edvard Munch, bringing some of the world’s most celebrated artworks directly into living rooms through Samsung Art Store.
The new partnership allows Samsung Art Store users around the world to access 37 masterpieces by Edvard Munch, including globally recognized works such as The Scream, The Dance of Life, and Melancholy.
Beyond these iconic paintings, the collection also includes several rarely seen artworks that have remained hidden from public view due to preservation requirements.
By combining cutting-edge display technology with world-class cultural content, Samsung continues its mission of transforming televisions into immersive art experiences, enabling millions of users to enjoy museum-quality masterpieces from the comfort of their homes.
Bringing One of the World’s Greatest Artists to a Global Audience
Edvard Munch is widely regarded as one of the most influential artists in modern history. His works have inspired generations of artists and continue to captivate audiences with their emotional intensity, psychological depth, and distinctive visual style.
Among his most famous creations is The Scream, a painting that has become one of the most recognizable artworks in the world. Through this collaboration, Samsung Art Store subscribers can now display this iconic masterpiece alongside many other works by Munch on compatible Samsung televisions.
According to Tommy Nilsson, TV & Audio Director at Samsung Nordics, the partnership reflects Samsung’s commitment to making art more accessible to everyday consumers.
Samsung believes technology should inspire creativity, self-expression, and cultural appreciation. Through Samsung Art Store, the company aims to connect people with world-class art collections that might otherwise remain inaccessible to many audiences.
Unlocking Rare Treasures from the MUNCH Archives
One of the most exciting aspects of this collaboration is the inclusion of several rarely displayed artworks from the MUNCH archives.
While masterpieces like The Scream attract global attention, the museum also houses numerous lesser-known works that offer deeper insights into Munch’s artistic journey and personal life. Among these are paintings such as Garden with Trees and Two People at Table, which are now being introduced to a wider audience through Samsung Art Store.
These works are particularly significant because many of them cannot be displayed regularly in public exhibitions. Due to their fragile condition and the need for carefully controlled preservation environments, they remain protected within the museum’s archives in Oslo.
As a result, even visitors to the MUNCH museum may rarely have the opportunity to see these pieces in person.
Through Samsung’s digital platform, these hidden treasures can now be appreciated by art lovers worldwide without risking damage to the original works.
A New Way to Experience Fine Art
The collaboration highlights how technology is reshaping the way people engage with art.
Traditionally, experiencing masterpieces by artists like Edvard Munch required visiting major museums or galleries. Today, high-resolution display technologies allow artworks to be reproduced with remarkable accuracy, preserving color, texture, and detail.
Samsung Art Store provides users with access to an ever-growing library of carefully curated artworks from leading museums, galleries, and artists worldwide.
The addition of the MUNCH collection further strengthens Samsung Art Store’s position as one of the most comprehensive digital art platforms available today.
For art enthusiasts, this means transforming a television screen into a dynamic gallery that can showcase different masterpieces throughout the day, complementing personal tastes and interior design preferences.
Samsung Art Store Continues to Expand
Samsung Art Store has grown significantly since its introduction alongside The Frame TV series.
Today, the platform offers access to more than 5,000 artworks from internationally renowned artists, museums, galleries, and cultural institutions. Users can browse an extensive catalog featuring classic masterpieces, contemporary works, photography collections, and exclusive digital exhibitions.
The service is now available across a wider range of Samsung Art TVs, including:
- Samsung The Frame
- Samsung The Frame Pro
- Samsung OLED TVs
- Samsung Neo QLED TVs
- Samsung Micro RGB TVs
- Samsung Mini LED TVs
This expansion reflects Samsung’s broader strategy of integrating art, technology, and home design into a seamless consumer experience.
Transforming the Role of Television
For decades, televisions have primarily served as entertainment devices. Samsung is now redefining that role by positioning TVs as cultural and decorative centerpieces within the modern home.
When not being used for streaming content or gaming, Samsung Art TVs can display curated artworks that blend naturally into living spaces.
This approach has proven especially popular among homeowners who appreciate both technology and interior aesthetics. Rather than a blank black screen dominating a room, televisions become elegant digital canvases showcasing masterpieces from around the world.
The addition of Edvard Munch’s works further enhances this concept by offering users access to some of the most emotionally powerful and historically significant artworks ever created.
MUNCH Museum Embraces Digital Accessibility
For the MUNCH museum, the collaboration represents an opportunity to extend its reach far beyond Norway.
Tone Hansen, Director of MUNCH, described the partnership as an important step in making Edvard Munch’s art more accessible to global audiences.
By leveraging Samsung’s international presence and advanced display technologies, the museum can introduce Munch’s work to millions of people who may never have the opportunity to visit Oslo in person.
The initiative also supports a broader trend among cultural institutions that are embracing digital platforms to preserve, share, and promote artistic heritage in innovative ways.
Availability and Subscription Details
The MUNCH collection became available globally on Samsung Art Store beginning 1 June 2026.
Users can explore all 37 selected artworks, including both iconic masterpieces and rare archive pieces, through compatible Samsung Art TV models.
In addition, Samsung is offering a complimentary 90-day Samsung Art Store subscription trial for eligible European customers who are new to the service. The trial provides access not only to the MUNCH collection but also to the platform’s full catalog of over 5,000 artworks.
A Perfect Blend of Art and Technology
The collaboration between Samsung and MUNCH demonstrates how technology can play a meaningful role in preserving and sharing cultural heritage.
By bringing Edvard Munch’s masterpieces into homes around the world, Samsung Art Store offers a unique opportunity for people to engage with art in a personal and accessible way. From iconic works like The Scream to rarely seen treasures hidden within the MUNCH archives, the collection provides an extraordinary glimpse into the legacy of one of history’s most influential artists.
As digital experiences continue to evolve, partnerships like this highlight the growing intersection between technology, culture, and everyday living—making world-class art more accessible than ever before.
For more information, visit: https://www.samsung.com/my/
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