Samsung Electronics has officially announced a global partnership with the highly anticipated BTS WORLD TOUR ‘ARIRANG’, marking a new chapter in how fans experience live music. By integrating Galaxy mobile technology into the concert journey, Samsung aims to bridge the gap between artists and audiences like never before.
This collaboration goes beyond traditional sponsorship—it represents a shared vision of connection, creativity, and meaningful experiences powered by both music and innovation.
BTS and Samsung: A Shared Vision
The partnership between BTS and Samsung is rooted in common values. Over the years, BTS and their global fanbase, ARMY, have built a cultural movement centered on self-expression, authenticity, and connection.
These values align closely with Samsung’s Galaxy philosophy, which focuses on enhancing everyday experiences through technology. By combining the emotional power of music with cutting-edge mobile innovation, both brands are creating a more immersive and personal concert experience.
Galaxy S26 Ultra Takes Center Stage
At the heart of this collaboration is the Samsung Galaxy S26 Ultra, designed to elevate how fans capture and relive concert moments. Equipped with advanced camera capabilities, the device allows users to document live performances with exceptional clarity and detail.
Whether it’s a stunning stage visual, a heartfelt moment from the artists, or the electrifying crowd energy, the Galaxy S26 Ultra ensures every memory is preserved in high quality. Fans can then instantly share these moments, extending the concert experience beyond the venue.
Samsung is reimagining the traditional concert format by making it more interactive and emotionally engaging. With Galaxy technology, fans are not just spectators—they become part of the experience.
The integration of mobile innovation enables audiences to connect with performances in real time, creating a deeper sense of involvement. This approach transforms concerts into shared moments that can be relived and appreciated long after the final song ends.
BTS THE CITY: A Galaxy-Powered Experience
In addition to the world tour, fans can also explore BTS THE CITY ARIRANG SEOUL, an exclusive city-wide experience taking place in Seoul from March 20 to April 19.
This immersive event transforms key locations across the city into interactive spaces powered by Galaxy devices. Fans can participate in activities such as stamp rallies at Samsung’s Gangnam store and create personalised stickers using Galaxy AI-powered Creative Studio.
Participants who complete these experiences will have the chance to win exclusive limited-edition merchandise, making the journey even more rewarding.
The BTS WORLD TOUR ‘ARIRANG’ will kick off in Goyang, South Korea, before expanding to major cities worldwide through 2027. As the tour travels globally, the BTS THE CITY concept will also expand, bringing unique, location-based experiences to fans in different regions.
Samsung will play an active role throughout the entire journey, ensuring that each stop offers innovative and engaging activities powered by Galaxy technology.
Technology Meets Emotion
According to Samsung, technology is not just about functionality—it’s about enriching human experiences. This philosophy is clearly reflected in the partnership, where Galaxy devices act as a bridge between music and memory.
By empowering fans to capture, create, and share their own perspectives, Samsung is turning every concert into a personalised experience. It’s no longer just about watching a performance—it’s about living it, documenting it, and sharing it with the world.
This collaboration highlights a growing trend in the entertainment industry, where technology plays a central role in shaping how audiences engage with content. From immersive experiences to real-time sharing, the boundaries between physical and digital experiences are becoming increasingly blurred.
With Samsung Electronics and BTS leading the way, fans can expect a new standard for live events—one that combines innovation, emotion, and connectivity.
A Concert Experience Like Never Before
As the BTS WORLD TOUR ‘ARIRANG’ prepares to take the global stage, Samsung’s Galaxy ecosystem is set to transform how fans experience every moment.
From capturing unforgettable performances with the Samsung Galaxy S26 Ultra to engaging in immersive city-wide activations, this partnership promises a concert experience that goes beyond music.
For fans around the world, this is more than just a tour—it’s an invitation to be part of something bigger, where technology and music come together to create lasting memories.
For the latest news, please visit the Samsung Newsroom at news.samsung.com.
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