Gabra Malaysia

ShopBack : SST Will Not Affect Online Sales

Alvin Gill - Country General Manager of ShopBack Malaysia

ShopBack, the leading online Cashback platform which partners with more than 500 online stores in Malaysia such as Malaysia Airlines, Lazada, ZALORA, Taobao, Traveloka and, foresees that Sales and Services Tax (SST) will not negatively impact online sales.

“Given the competitive landscape, it would be unlikely for online sellers to increase prices due to SST. If they raise prices in September, customers may turn to offline stores. That’s the last thing online sellers wish to see,” – Alvin Gill, Country General Manager of ShopBack Malaysia.

Alvin Gill - Country General Manager of ShopBack MalaysiaHe expresses that there’ll be at least two e-commerce events taking place in September, namely MYCYBERSALE and 9.9 Rewards Day.

Customers can anticipate higher cashback as well as product offers from ShopBack and key e-commerce sellers from September 3rd, the first day of MYCYBERSALE until September 9th, the last day of 9.9. Rewards Day.

Q4 2018 will see mega online sale events such as 11.11 Single’s Day, Black Friday & Cyber Monday and 12.12 Online Revolution.

Even if SST poses an impact on businesses, online sellers might choose to absorb it in order to safeguard their sales in the coming months.

When GST rolled out in April 2015, many Malaysians turned online to seek for cheaper options and used ShopBack for extra savings to counter the GST impact in their daily purchases. SST might push online sales growth if offline retailers increase their prices upon implementation.

Malaysians are sensitive to price adjustments and savvy at finding deals, cashback and promo codes.

Since February 2015, ShopBack has been working with online stores to provide up to 30% cashback to users and helped them save more than RM25 million. For the recently concluded Raya campaign, ShopBack gave out approximately RM1million of cashback within one month.

Currently, more than 1 million Malaysians are using ShopBack for their daily purchases. The cashback savings can be transferred out to a user’s bank account upon validation. Other than Malaysia, ShopBack also operates in Singapore, Thailand, Indonesia, the Philippines, Taiwan and Australia.

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